【JP:7036】Stock Price

EM Net Japan is a company whose primary business is internet advertising. The company entered the Japanese market in 2007 and has expanded its operations in the digital marketing field. SoftBank Corporation serves as its parent company and supports the company's growth.

The company provides a wide range of advertising services, including search engine marketing, programmatic display advertising, social media advertising, video advertising, and affiliate advertising. Through these offerings, it proposes and executes optimal advertising strategies tailored to the needs of client companies.

EM Net Japan also creates advertising creative content and optimizes ad delivery to maximize advertising effectiveness. Additionally, the company offers in-house support services that help advertisers build internal capabilities for advertising functions.

The company operates with both dedicated account management and specialized team structures, providing one-stop services from advertising planning and proposal through execution, analysis, and optimization. This approach enables the company to respond to diverse client needs.

EM Net Japan specializes in advertising operations and access analysis using the PDCA cycle, supporting the marketing activities of client companies. By staying informed of the latest trends and executing timely advertising initiatives, the company works to improve client profitability.

EM Net Japan aims to grow in the internet advertising market by implementing strategies that leverage the latest technology. Under its corporate philosophy of "walking together with clients," the company is using generative AI to improve advertising operation efficiency and effectiveness.

The company's management strategy focuses on strengthening its presence in social media advertising and video advertising, in addition to search-linked ads and display ads. By utilizing generative AI, the company is advancing automated generation and optimization of advertising creative, thereby enhancing advertising delivery efficiency.

In its sales strategy, EM Net Japan uses data analysis powered by generative AI to make optimal advertising proposals to companies considering digital transformation. Through collaboration with SoftBank, the company is actively expanding into new markets.

EM Net Japan prioritizes investment in new technologies and talent development to respond quickly to changes in the internet advertising market. This approach aims to continue providing optimal solutions to client companies.

The company treats operating revenue and operating profit as key management indicators and has adopted a basic policy of growing these metrics over the medium to long term. The company also emphasizes operating revenue per sales employee, aiming for efficient profit generation.