【JP:6577】Stock Price

Best One Dot Com is a travel company that primarily operates online, selling cruise tickets, package tours, ferry and bus tours, and domestic travel products including hotels for both overseas and domestic destinations. The company lists approximately 58,000 courses on its own website and provides customer support through 24-hour online booking and email and telephone assistance.

The company's primary customers are individual travelers, ranging from young couples considering honeymoons to affluent and senior travelers. Revenue is generated mainly through the sale of the company's own planned group tours and arranged travel services, with additional income streams from a subsidiary's luxury cruise sales and accommodation operations in Kyoto. By operating without physical stores and specializing in web sales, the company keeps fixed costs low and improves profitability through in-house development and marketing.

The business operates on two pillars: website operations and accommodation. Representative operated sites include Best One Cruise, Funemoon (for honeymoon travelers), and Five Star Cruise (operated by a subsidiary). The company maintains system integration with multiple shipping companies (approximately 98 contract partners) and has established a mechanism to reflect approximately 9,000 courses in real time. The company differentiates itself through original planned tours, charter operations, and proposals by specialized staff.

The company prioritizes revenue growth and appropriate operating profit as key management metrics, positioning the capture of cruise demand both domestically and internationally as a pillar of growth. With approximately 34.6 million cruise travelers globally (2024) and Japan's market at only 224,000 travelers (2024), the company sees significant room for market expansion. Specifically, it aims to increase customer touchpoints and boost sales by listing approximately 58,000 courses on its own website and establishing a sales infrastructure with 24-hour online booking and email and telephone support.

Priority investment areas are expanding product offerings and strengthening services by customer segment. The company positions its partnerships with multiple cruise lines (approximately 98 companies contracted, with approximately 9,000 courses reflected in real-time) as a competitive advantage, and differentiates itself through escorted group tours, charter services, and exclusive products offered as a general agent that competitors do not provide. The company is also focused on acquiring younger and mid-career customers, with customers aged 50 and below representing 56.4% (as of July 2025) of its customer base, exceeding industry averages. It strengthens web-based marketing while enhancing detailed telephone operator support for senior customers, and works to retain customers through repeat-customer discounts and special benefits.

For new market development and business expansion, the company is clearly pursuing horizontal expansion into domestic travel and inbound tourism. It has launched new websites for bus tours (April 2021), accommodations (October 2021), domestic original tours (January 2022), domestic dynamic packages (July 2022), and budget airline tickets (May 2023), while strengthening domain presence through advertising investment and branding, and exploring business expansion through M&A. For international visitors, the company launched a multilingual website in 2018 and aims to capture inbound cruise demand through strategic language selection, overseas marketing investment, and hiring talent with expertise in languages and overseas marketing, as it pursues business expansion both domestically and internationally.

In technology innovation, the company prioritizes strengthening its online booking system and improving operational efficiency as key investment areas. Beyond server upgrades and user-friendly website and app design, it reduces operational burden through real-time inventory reflection via API integration with cruise lines and the introduction of AI-driven inquiry response and business automation. By increasing engineer training and on-site development opportunities to strengthen in-house development capabilities, the company aims to establish a stable online sales platform and enhance customer experience.