(6555) Stock Price

Market cap
¥2B
P/E ratio
12.3x
MS&Consulting helps businesses improve customer and employee satisfaction through mystery shopping research and employee surveys across retail, food service, and other industries.

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Business Overview

MS&Consulting provides management consulting services aimed at helping client companies implement Service Profit Chain (SPC) management by improving customer satisfaction (CS) and employee satisfaction (ES) to enhance service quality and add value. The company's main services include Mystery Shopping Research (MSR) for customer satisfaction surveys, "tenpoket Team Survey" for employee satisfaction assessments, and consulting and training programs.

MSR is a type of marketing research in which MS&Consulting's mystery shoppers visit client company stores as ordinary consumers and evaluate products and services through actual purchasing activities. This survey aims to increase employee engagement and improve service quality, with findings leading to consulting recommendations.

"tenpoket Team Survey" is an employee satisfaction service that identifies organizational issues from five perspectives: leadership, team execution capability, and staff satisfaction. Survey results are used in consulting to drive employee engagement improvements.

MS&Consulting operates a recurring revenue business model, establishing a stable revenue base. The company is expanding its customer base by broadening its service offerings and enhancing added value. In particular, it is focusing on providing industry benchmarks using MSR survey data and expanding international research services.

MS&Consulting's services span multiple industries including food service, retail, automotive, beauty, and leisure. The company designs survey items tailored to each industry's characteristics and develops research plans customized to client needs, thereby supporting improvements in service quality for its clients.

Management Policy

MS&Consulting pursues a growth strategy centered on "creating a spiritually enriched society." The company aims to help client companies implement Service Profit Chain (SPC) management by improving employee satisfaction (ES) and customer satisfaction (CS), thereby supporting sustainable business growth.

The company's core service is Mystery Shopping Research (MSR), which helps client companies address management challenges. MSR involves mystery shoppers—ordinary consumers—visiting stores to evaluate services and products, thereby contributing to improved service quality.

MS&Consulting also offers an employee satisfaction survey called "tenpoket Team Survey," which identifies organizational issues and enhances employee engagement. This supports client companies in recruiting and retaining talent.

The company operates a subscription-based business model, establishing a stable revenue foundation. It is expanding its service offerings and enhancing added value to grow its customer base, with particular focus on expanding overseas research services.

MS&Consulting serves diverse industries including food service and retail, designing survey items tailored to each industry's characteristics. This supports client companies in improving service quality and driving sustainable growth.

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