TABIKOBO Co. Ltd. (6548) Stock Price

Tabikobo is a travel agency that primarily plans and sells overseas package tours to individual customers in Japan. The company handles a full range of services including flight and accommodation bookings, local optional tours, and overseas travel insurance arrangements. It operates primarily online through its own website and travel portal channels.

While individual travelers are the company's main customers, it also handles business travel and group tours for corporations, government agencies, and educational institutions. Revenue comes primarily from sales of the company's own planned tours, as well as commissions from selling third-party tours and fees from insurance and other services. The company maintains a stable profit structure by keeping store costs low through online-focused sales.

The business operates on three pillars: individual travel, corporate travel, and inbound tourism. For individual customers, the company combines 24-hour online booking with hybrid sales that include phone and email customization support from "Travel Concierges" assigned by destination. The company also enhances added value through local arrangement and consulting services provided by subsidiaries in Vietnam and Indonesia.

The company identifies revenue and gross profit expansion as its most critical growth metrics, while also prioritizing operating profit, ordinary profit, and earnings per share growth. Specifically, the company aims to expand its market share in domestic and international leisure travel by maintaining a low-cost structure centered on online sales, while pursuing a hybrid strategy that combines 24-hour online booking with face-to-face proposals through regional "Travel Concierge" services. While specific numerical targets have not been publicly disclosed, the company operates with revenue and profit growth rates as its primary performance indicators.

The company has designated system investment and human resource development as priority areas for differentiation. It is advancing the reactivation of its "Online Package" system for 24-hour automated reservations, expanding its travel product database, and enhancing web convenience through server upgrades and smartphone compatibility. Simultaneously, it is focusing on recruiting and training Travel Concierge staff, implementing training programs and overseas assignments through a dedicated division. This approach preserves the cost advantages of low-priced online sales while creating differentiation through customized proposals that add value.

The company is also pursuing business portfolio diversification, with plans to strengthen corporate travel and inbound tourism alongside leisure travel. Regarding overseas market development, it is considering expanding local arrangements and triangular travel through subsidiaries in Vietnam and Indonesia, while adopting a phased and cautious approach given uncertainties from COVID-19 and international conditions. Additionally, the company aims to expand its customer base through active public relations and new marketing methods to enhance brand recognition.

The company is advancing technological innovation and governance strengthening in parallel. Beyond improving website user experience, supporting diverse devices, and digitalizing marketing, it is strengthening product planning capabilities through localized information databases. Meanwhile, following past issues identified in the handling of government subsidies, the company is implementing comprehensive compliance system reinforcement and recurrence prevention measures based on special investigation committee findings, aiming to restore trust and achieve sustainable growth.