WASHHOUSE CO.,LTD. (6537) Stock Price

WASH House operates two main business divisions: self-service laundry and finance. The self-service laundry business is the company's core operation, providing planning, development, management, and system solutions for self-service laundromats. The finance business offers lending services but is considered less significant than the laundry operations.

In the self-service laundry business, WASH House operates stores under its own brand. The franchise (FC) division offers the "WASH House Self-Service Laundry System Package," which bundles site selection, store design, interior construction, and equipment installation. Franchise owners pay opening costs and franchise fees to begin operations.

In store operations, WASH House manages all locations centrally. For franchise stores, the company provides 24/7 call center support, security camera monitoring, daily inspections and cleaning, and marketing activities in exchange for service fees. Company-owned stores generate revenue from washing machine and dryer usage while building marketing expertise.

WASH House stores emphasize "safety, security, and cleanliness" and target women and families. Facilities include 22kg washing machines, 25kg dryers, sneaker laundry services, and stain removal equipment to meet diverse customer needs. The company has also introduced IoT-enabled laundry equipment to provide real-time support even in unmanned locations.

Store cleaning is handled by approximately two staff members who perform daily filter cleaning and sanitization. This maintains a clean environment and ensures customers can use facilities with confidence. Detergent ingredient labels and dryer temperature displays are also provided to enhance customer peace of mind.

WASH House is pursuing a growth strategy centered on its self-service laundry business. The company aims to build a stable recurring revenue foundation by increasing the number of franchise (FC) locations. This approach increases store management income and ensures operational stability.

Under its medium-term management plan, WASH House plans to accelerate FC store expansion while diversifying into related businesses, including advertising revenue and in-house detergent manufacturing. This strategy aims to expand business scale, improve profitability, and establish a sustainable operational foundation.

Anticipating intensifying competition in the self-service laundry industry, WASH House is promoting growth of its self-service laundry platform business. The company provides customers with clean, safe, and hygienic store environments and implements sales promotions tailored to local consumer needs.

WASH House pursues business expansion that meets international standards through technological innovation and product development. The company identifies key priorities as maintaining and improving store sales, securing and developing talent, and strengthening management systems. By addressing these challenges, the company seeks further growth.