ZETA INC【JP:6031】Stock Price

ZETA operates a "Digital Marketing Solutions" business that supports customers' marketing activities by leveraging artificial intelligence technology and big data analytics. This business aims to provide services and content optimized for individual consumers, with "personalization" as its core approach.

ZETA operates as a single business segment, primarily offering "CX Improvement Services." These services include various "ZETA CX" solutions, "Dekwas.RECO," "Dekwas.VISION," and "Dekwas.MYBUSINESS." These solutions deliver superior purchasing experiences to consumers and support transparent marketing practices.

The "ZETA CX" solutions include the EC site product search engine "ZETA SEARCH," review engine "ZETA VOICE," recommendation engine "ZETA RECOMMEND," advertising engine "ZETA AD," automatic hashtag generation "ZETA HASHTAG," and product bundle suggestion "ZETA BASKET." Primary customers are EC site operators in the apparel and retail industries.

"Dekwas.MYBUSINESS" provides "Digital Knowledge Management" services, helping enterprises accurately manage their company information and distribute it across information platforms. Customers range from large corporations to small and medium-sized businesses. The service uses a fixed-fee pricing model.

ZETA aims to become the No. 1 player in Japan's digital marketing solutions market and increase engagement between companies and consumers. The company operates from the perspective of all stakeholders—shareholders, customers, and employees—while pursuing the maximization of corporate value.

In October 2024, ZETA completed the absorption merger of Dekwas Corporation and former ZETA Corporation, changing its corporate name to ZETA Corporation. Through this merger, the company has consolidated management resources and is focusing on the development and sales of its CX improvement service, the "ZETA CX Series." The company is particularly focused on acquiring new clients in the high-end e-commerce sector and promoting cross-selling and upselling opportunities.

Under its medium-term management plan, ZETA targets revenue of 3.7 billion yen and operating profit of 1.7 billion yen by December 2027. The company recognizes improving profitability margins as a key management priority while continuing to expand its CX improvement service business. Growth in Japan's domestic e-commerce market is providing tailwinds that contribute to revenue growth of the ZETA CX Series.

Regarding service challenges, ZETA has identified the concentration of management resources on CX improvement services as a priority. The company places emphasis on data management and utilization, leveraging vast behavioral history as collective intelligence to drive business growth. The company also considers user-generated content (UGC) data utilization essential for improving the customer experience on e-commerce sites.

Enhancing organizational capabilities is also a key focus, with initiatives to strengthen marketing and secure top talent. In particular, the company is pursuing optimal corporate culture to respond to changes in the digital marketing business domain. ZETA is also building management control systems to ensure the reliability of financial reporting.