DAIWA CYCLE CO.,LTD.【JP:5888】Stock Price

DAIWA CYCLE operates under the mission of "creating new standards for bicycles." The company sells bicycles and related products, and provides maintenance and repair services. It primarily operates physical stores and also runs an online store. Looking ahead to growth in the bicycle market, the company aims to expand its store network and enhance customer convenience.

DAIWA CYCLE operates a single business segment focused on bicycle-related sales. It handles products from domestic and international bicycle manufacturers as well as proprietary brand products developed in-house. As of January 2025, the company operates 134 stores domestically and manages an e-commerce site. The e-commerce platform offers product delivery and in-store pickup services.

DAIWA CYCLE's product lineup includes general bicycles, children's bicycles, sports bicycles, and electric-assist bicycles, which account for 73.8% of sales. The company also sells parts and accessories such as baskets, batteries, tires, and helmets, representing 15.2% of sales. Maintenance and repair services account for 11.0% of sales.

The company sells directly to customers through company-operated stores, franchise stores, and its e-commerce site. Company-operated stores are managed directly by DAIWA CYCLE, while franchise stores are operated by contracted partners. The e-commerce site handles online sales and sales through third-party e-commerce platforms.

DAIWA CYCLE operates large-format specialty bicycle stores primarily in suburban roadside locations in the Kansai, Kanto, and Chubu regions. The company prioritizes accessible locations and provides attentive customer service through trained staff. With a comprehensive product selection, it supports customers' comfortable bicycle lifestyles.

DAIWA CYCLE offers mobile repair services to respond quickly to issues such as flat tires and lost keys, ensuring customers can use their bicycles with confidence. The company emphasizes face-to-face customer service and proposes bicycles tailored to customer needs.

DAIWA CYCLE maintains customer relationships after purchase by offering services such as regular inspections and the "Daiwa Support Pack" with theft coverage, as well as mobile repair services. Repair spaces are located near store entrances to make repairs easily accessible to customers.

DAIWA CYCLE aims for sustainable growth and maximum corporate value creation under the philosophy of "creating new standards for bicycles." The company's fundamental management policy is to enrich people's lives through bicycles and achieve mutual prosperity with society as a whole.

The company has established three core visions and seven action guidelines that are embedded throughout the organization. It focuses on enhancing bicycle value, fostering professional pride, and delivering new customer satisfaction in its daily operations.

DAIWA CYCLE is advancing its growth strategy across three dimensions: people, facilities, and products. The company prioritizes human resource development and works to improve employee skills so they can propose optimal bicycles tailored to customer needs.

In store expansion, the company is increasing its presence primarily in urban areas to enhance customer convenience. It is particularly focused on opening locations along roadsides and near train stations, establishing systems to meet maintenance and repair demand.

In products and services, the company is developing private brand offerings that reflect customer feedback. It is prioritizing sales of electric-assist bicycles and expanding its private brand portfolio to improve profit margins.

DAIWA CYCLE prioritizes store expansion, brand awareness enhancement, and customer retention as key initiatives for sustainable growth. The company is also working to improve logistics efficiency and increase private brand ratio to strengthen its competitive position.