(5590) Stock Price

NetStars operates primarily in the fintech sector, providing a multi-QR code payment service called "StarPay." This service allows merchants to process multiple cashless payment methods through a single app, enabling them to contract and operate various payment brands simultaneously. As of 2023, the service has expanded to include credit card and electronic money payments, integrating over 40 QR code payment brands domestically and internationally.

In addition to providing payment terminals, NetStars offers APIs that enable existing tablets and POS systems to accept QR code payments. This allows flexible payment service deployment regardless of device format. Through business partnerships, the company efficiently acquires merchants and has achieved deployment across approximately 500,000 domestic accounts. The company is also expanding internationally, with NETSTARS ASIA HOLDINGS PTE. LTD. developing OEM partnerships overseas.

NetStars also develops and provides DX (digital transformation) products to streamline store operations. Through products such as self-checkout systems and mobile ordering, merchants can enhance customer purchasing experiences and reduce labor requirements. The company additionally offers inbound promotion services, planning and operating promotional campaigns targeting Chinese tourists.

NetStars' business model generates revenue through transaction fees based on merchant payment volumes. When consumers use QR code payments, transaction information is processed through StarPay, and merchants receive payment after fees are deducted. The company also generates revenue from DX products such as mini-apps through initial sales, monthly subscription fees, and transaction-based fees. This approach enables cross-selling of DX products alongside payment services to merchants.

NetStars aims to contribute to society's development by riding the wave of rapidly evolving digitalization and improving the safety and speed of payments. The company operates under the mission "Making money flow more smoothly" and is working to expand its market share in the QR code payment sector both domestically and internationally.

The company's growth strategy is based on a three-stage management vision. In the 1st Stage, it aims to acquire a high market share in Japan's QR code payment market and establish itself as a gateway for offline payments. The company is also building networks with leading QR code payment operators worldwide and launching DX services to support merchants.

In the 2nd Stage, the company aims to diversify its revenue sources. It plans to enhance its corporate presence by providing comprehensive merchant support from a payments perspective and expanding offline payment services across countries worldwide.

In the 3rd Stage, the company aims to accelerate medium to long-term growth through continuous creation and expansion of new businesses. It plans to leverage its vast payment data to support product development and distribution optimization, and to enter new markets by utilizing its brand recognition and financial strength.

NetStars competes broadly with existing payment companies, payment terminal providers, POS vendors, and others to expand its market share in the QR code payment sector. The company has strengths in handling multiple overseas QR code brands and serves many inbound-focused facilities as customers. This enhances its competitiveness in the growing QR code payment market.