(5253) Stock Price

The company's mission is to spread Japanese entertainment and culture worldwide, aiming to expand opportunities for creators in anime, gaming, and related cultural fields. It leverages AR and live streaming technologies to support the growth of Japan's anime and gaming industries.

The company's primary business centers on VTuber operations. It develops VTuber characters and operates "Hololive Production," a talent management and production company that supports VTuber activities using motion capture technology and anime-style avatars. VTubers engage in two-way communication with audiences through video and music distribution, as well as live concerts.

The company's business is divided into four segments: streaming and content services, live events and performances, merchandising services, and licensing and partnership services. In streaming and content services, the company provides VTuber live streams and music content through YouTube and social media, generating revenue from viewer engagement.

In live events and performances, the company offers VTuber concerts and fan meetings in both offline and online formats, earning revenue from ticket sales and merchandise. This deepens fan engagement and promotes community growth.

In merchandising services, the company sells character goods and digital content based on VTubers through its own e-commerce platform "hololive production OFFICIAL SHOP" and retail partners, serving customers domestically and internationally.

In licensing and partnership services, the company licenses its intellectual property to third-party content and facilitates VTuber promotions for corporate partners. This generates revenue by leveraging VTubers' influence and reach.

Cover has adopted the corporate mission of "Create. Culture the world will love." The company aims to spread Japanese entertainment and culture globally, with a particular focus on expanding opportunities for creators in anime, gaming, and related cultural fields.

As part of its medium-term management plan, Cover targets revenue of 100 billion yen and operating profit of 250 billion yen or more by March 2030. To achieve these goals, the company is pursuing four growth drivers: strengthening content supply through co-creation, establishing a global revenue base, expanding revenue in new business areas, and maximizing human capital utilization.

In strengthening content supply through co-creation, Cover aims to develop top talent across diverse creative fields including live streaming, music, and gaming while advancing production capabilities and efficiency. The company is also expanding brand recognition through partnerships with other companies and investing in expression technologies.

For establishing a global revenue base, Cover is building merchandise production and distribution systems in North America and Asia, while promoting licensed products tailored to regional needs. The company is also expanding overseas events and improving operational structures at international locations.

In expanding revenue from new business areas, Cover is scaling its trading card game and digital content operations to diversify revenue streams. In the gaming sector particularly, the company is strengthening partnerships with external development partners to enhance user experience value.

For maximizing human capital utilization, Cover is optimizing talent allocation and development to maximize organizational performance and strengthen the management foundation supporting sustainable growth. The company is also advancing operational sophistication across the organization through administrative restructuring.

To realize these growth strategies, Cover plans cumulative growth investments and M&A of approximately 50 billion yen over the five-year period through March 2030. This will accelerate international expansion and strengthen production capabilities, positioning the company for long-term corporate value enhancement.