【JP:519A】Stock Price

Basic is a workflow company operating under the principle of "solving business growth without simply adding more people." The company promotes visualization, standardization, and automation of corporate business processes. It focuses particularly on customer-facing areas such as marketing and sales, addressing structural challenges where cross-departmental collaboration is difficult and work tends to become dependent on individuals. Through two flagship products, "ferret One" and "formrun," the company provides integrated workflows covering everything from initial data entry to management and operations across business activities.

The company serves a wide range of customers from small to medium-sized enterprises through to business divisions of large corporations, with "ferret One" adopted by over 500 companies and "formrun" by over 5,000 companies. The revenue structure is approximately 80% subscription-based monthly fees, ensuring stable recurring revenue. The remaining 20% comes from professional services including implementation support and consulting, which help customers achieve results while promoting long-term product adoption.

"ferret One" is a platform covering the entire B2B marketing process from lead generation to deal creation, integrating necessary functions including website creation, email distribution, and customer management. "formrun" functions as a workflow tool that starts with information input such as inquiries and document requests, then streamlines subsequent response operations. Both products enable no-code operation, allowing companies to operate independently without specialized knowledge. Additionally, built-in AI features significantly reduce content creation time and standardize response quality.

Basic operates as a workflow company aiming to drive social transformation through digitalization of workflows in response to the structural challenge of declining working-age population. Under the management philosophy of "solving business growth without increasing headcount," the company is transitioning from a traditional labor-dependent growth model to a sustainable growth model powered by systems and AI. Centered on flagship products "ferret One" and "formrun," the company has built a customer base exceeding 500,000 cumulative users and over 5,500 paying customers, with continuous expansion of monthly recurring revenue as a key performance indicator for business growth.

The company's competitive advantages lie in business creation capabilities cultivated through launching over 50 ventures, productivity improvement capabilities that enhanced revenue per employee by approximately 20% in the past year through in-house AI utilization, and a product development culture of "ease of use" adapted to Japanese business practices. Within the organization, 100% of employees leverage AI, and approximately 70% independently build workflow optimization processes, demonstrating the value the company delivers through practice. Leveraging these strengths, the company has realized products with intuitive UI design that eliminates complexity and addresses domestic compliance requirements, enabling field-led operations without requiring specialized expertise.

The company pursues three strategic pillars for growth. First, organic growth through optimization of existing channels and development of new channels. Second, a compound strategy through new products including "workrun" (AI-powered workflow construction tool), "AIBOW" (AI platform), and "askrun" (AI chatbot tool). Third, high-value customer creation through deepening relationships with major clients, leveraging transactions with approximately 1,000 companies employing over 100 employees. Notably, the new product suite enables consistent cross-departmental workflow optimization through integration with the existing front-office DX infrastructure.

On the technology innovation front, the company is focusing on advancing AX (AI Transformation) to address growing business automation needs in the AI era. Through "workrun" and "AIBOW," which began full service in January 2026, the company provides an environment where users can design their own business processes, while also developing AI chatbot tools leveraging RAG technology. Through these initiatives, the company aims to realize next-generation workflows where AI autonomously drives operations, establishing competitive advantage in the global AI workflow market, which is growing at approximately 32% annually.