(5125) Stock Price

Fines supports the digital transformation of marketing for small and medium-sized enterprises (SMEs) and sole proprietors. Its core services are Video Cloud, a video-centric platform, and Raise, a marketing support platform. The company provides end-to-end support from video production through data analysis and improvement of viewing metrics.

The company's primary customers are SMEs and sole proprietors, with cumulative business transactions reaching approximately 24,000 companies. Revenue is centered on Video Cloud, which accounts for approximately 97% of sales composition in the fiscal year ending June 2025. The company generates income through a combination of fixed-rate platform fees and contract-based production and consulting services.

The company's business is characterized by providing solutions centered on Video Cloud as its core single-segment offering, combined with complementary tools including Raise, SFA Cloud, QuickBill, and F-Learning. Recently, the company has launched new services such as AI-powered web article generation and MEO Navi, supporting customers' digital transformation initiatives through data-driven consulting and cross-selling.

The company aims for growth by helping small and medium-sized enterprises and individual business owners improve productivity and operational efficiency through its core offerings: Video Cloud, a video-centric platform, and Raise, a marketing support service. Currently, the company serves approximately 24,000 cumulative client companies. With Video Cloud accounting for roughly 97% of revenue in the fiscal year ending June 2025, the company prioritizes increasing recurring revenue by growing active contracts for Video Cloud and expanding its DX consulting services, including Raise, in the near to medium term. Key performance indicators tracked include active contract count, flow contract count and unit price, recurring contract unit price, and churn rate.

The company has identified talent development and solution expansion as priority investment areas. It is strengthening recruitment standards and processes, enhancing new graduate and mid-career hiring, and implementing employee training programs to acquire and develop specialized talent such as DX consultants. The company is also improving sales capabilities through systematized sales knowledge. On the product side, the company differentiates itself by offering integrated solutions that connect Video Cloud with complementary tools including Raise, SFA Cloud, QuickBill, and F-Learning. Its strength lies in providing one-stop support from video production through viewing data analysis and optimization.

For market expansion and business growth, the company pursues deepening relationships with existing customers through cross-selling, as well as introducing new offerings through business partnerships and alliances. Recently launched services such as AI-powered web article generation and MEO Navi add value to traditional video-focused proposals and strengthen connections to DX consulting through Raise, with the goal of increasing annual contract value per customer. The company aims to stabilize its revenue portfolio by expanding account numbers and growing recurring revenue.

Regarding technological innovation, the company focuses on artificial intelligence and data analytics, developing marketing optimization and automation tools that leverage viewing data. Simultaneously, it continues to strengthen infrastructure for secure data handling and storage, enhance information security, and implement compliance training to build internal management systems capable of supporting business expansion. Through these efforts, the company supports customer DX transformation across both technology and organizational dimensions, targeting long-term recurring revenue growth.