Milbon Co., Ltd. (4919) Stock Price

Milbon's primary business is the manufacturing and sale of cosmetic products, along with related service operations. The company is structured around Milbon headquarters, nine subsidiaries, and one affiliated company. The business operates as a single segment with no segment-specific disclosures.

Milbon's products are divided into five categories. Hair care products include shampoos, hair treatments, hair tonics, hair creams, styling agents, setting lotions, and hair sprays. These products support hair health and styling.

The hair coloring category includes oxidative hair dyes, acidic hair colorants, hair coloring products, and hair bleach. These products are designed to change hair color. Permanent wave products include thioglycolic acid-based and cysteine-based perm solutions, as well as hair straightening treatments.

The cosmetics category offers skincare products and makeup cosmetics to care for skin and enhance beauty. The other category includes health supplements and beauty devices that support overall beauty and wellness.

Milbon operates both domestically and internationally, with sales channels that vary by country. This approach maintains the company's competitive position in global markets.

Milbon's management philosophy is to support beautiful lifestyles through hair designers. The company has established its corporate statement and slogan "Unlock Beauty. Find Your Beauty" to build long-term trust with customers. Through this approach, Milbon provides customers with self-expression and emotional enrichment, creating unique value in the beauty industry.

The company's growth strategy is built on three pillars: sales capability, product development capability, and market strategy. In sales, Milbon supports salons and hair designers through its field person system and contributes to salon revenue growth through educational activities. In product development, the company leverages its TAC product development system to standardize successful techniques and commercialize them.

In market strategy, Milbon concentrates field person activities on growing salons and pursues marketing that enables continued growth even in deteriorating market conditions. This approach has established a unique business model that competitors cannot easily replicate.

Under the medium-term management plan "Stage for the Future" (2022-2026), Milbon aims to become Asia's No. 1 and rank among the world's top 5 beauty makers, creating a global company structure. The company divides global markets into seven regions and builds development and production systems for each region to contribute to local beauty industry growth.

In the Japanese market, Milbon is advancing "Salon Social Innovation" and "Sustainability Commitment," promoting a new salon concept called the "Beauty Platform Initiative." The company delivers customer experiences that blend digital and physical touchpoints and deploys a "Beauty Life Care Strategy" based on three care concepts.

As key sustainability priorities, Milbon has identified the realization of emotional enrichment through beauty and regenerative, circular production and consumption activities. Through these efforts, Milbon aims to support beautiful lifestyles for salon partners and local communities, creating a prosperous society for the future.