NIFTY Lifestyle Co.,Ltd【JP:4262】Stock Price

Nifty Lifestyle operates businesses across three lifestyle sectors—real estate tech, wellness tech, and cross tech—in partnership with GIRAFFE&Co. and Doors Inc. In these sectors, the company provides "behavior support services" that assist individual actions.

In the real estate tech sector, Nifty Lifestyle operates "Nifty Real Estate," a platform that enables batch searching of approximately 14 million property listings from major real estate portals, providing information on rental and purchase properties. Additionally, "Exterior Painting Window," operated by Doors Inc., is Japan's largest platform connecting users with exterior painting contractors.

In the wellness tech sector, the company operates "Nifty Onsen," which provides information on approximately 22,000 day-use hot spring facilities, hot springs, and spas nationwide, along with digital tickets, coupons, and user reviews. The company also offers "experience-based advertising services" that propose advertising plans to users interested in health and beauty.

In the cross tech sector, Nifty Lifestyle provides "DFO," an ad submission support tool that automatically converts product data into optimal ad distribution formats—a SaaS business model. The company also operates SEO consulting services handled by GIRAFFE&Co., addressing web marketing challenges.

Nifty Lifestyle's strengths lie in its abundant user base, volume of listed information, and client base. These assets enable the company to reach approximately 100 million annual cumulative users. By leveraging its data infrastructure, technology platform, and marketing capabilities, the company achieves high-probability user acquisition. Additionally, the company is strengthening its customer engagement platform to activate communication with users.

Nifty Lifestyle operates under the purpose of "supporting each individual's decision-making for a happy life through compassion and technology." Based on this mission, the company develops behavioral support services that assist customers in making decisions tailored to their individual lifestyles.

The company announced its medium-term management plan in May 2025, targeting consolidated net sales of 12 billion yen, operating profit of 2 billion yen, and ROE of 15% or higher by March 2030. The company also aims for a dividend payout ratio of approximately 50%, prioritizing profit returns to shareholders.

Nifty Lifestyle focuses on two business domains—LIFE STYLE and WORK STYLE—positioning itself as a company that supports decision-making in the era of a 100-year lifespan. Through this approach, the company pursues sustainable growth and long-term enhancement of corporate value.

In the LIFE STYLE domain, the company supports decision-making related to housing, wellness, and life planning, aiming to provide enriched living. The company expands support through both search and advisory services, leveraging technology.

In the WORK STYLE domain, the company supports decision-making for businesses and workers, improving productivity and competitiveness. Through sales and marketing support as well as back-office support services, the company assists in corporate growth.

The company actively pursues M&A and alliances to achieve its medium-term management plan targets. It strengthens partnerships with external partners and builds a framework to accelerate growth.

Additionally, the company implements stable and continuous dividends while improving capital efficiency to maximize shareholder value. The company advances optimal capital allocation while balancing growth investments and shareholder returns.