Yappli, Inc.【JP:4168】Stock Price

Yappli provides "Yappli," a cloud-based app management platform that enables companies to develop and operate native applications without coding, under the mission of "making digital simple and society convenient." The platform is accessible to users without app development expertise, helping enterprises easily create and manage their own applications.

Yappli's business consists of a single segment: the app management platform business. The company offers two main services: "Yappli" and "Yappli CRM," both no-code solutions equipped with over 50 features comparable to custom-built applications. Key features include an admin dashboard, flexible layout options, analytics capabilities, and push notification functionality.

Yappli's revenue comprises two primary sources: "initial setup fees" and "monthly subscription fees." Initial setup fees are charged for implementation support services, while monthly subscription fees are collected for the use of Yappli and Yappli CRM, as well as maintenance and operations. Pricing varies by plan and app specifications, with initial setup fees ranging in the millions of yen and base monthly subscription fees starting at 300,000 yen.

Yappli's platform is highly valued by customers. As of December 31, 2024, the company had 893 contracted apps. The average monthly subscription fee per customer is 442,000 yen, and platform revenue for the fiscal year ended December 2024 reached approximately 449 million yen. Professional services revenue was approximately 102 million yen, representing 18.6% of total revenue.

Yappli's strengths include rapid no-code development, flexible feature and design updates, push notification capabilities based on customer attributes and location data, user behavior analytics, cloud-based continuous evolution, and customer success support. These capabilities enable enterprises to address app development challenges and operate efficiently.

Yappli focuses on two key areas: Customer Experience (CX) and Employee Experience (EX). In the CX domain, the company enhances customer experiences in apparel, general merchandise, retail, food service, and food manufacturing industries. In the EX domain, it supports employee experience improvements in human resources, manufacturing, industrial companies, and labor organizations. Through these efforts, Yappli supports business growth and operational efficiency.

Yappli provides "Yappli," a cloud-based no-code platform that enables companies to develop and operate native applications without coding expertise. The company's mission is to "simplify digital technology and enhance society's convenience." The platform supports businesses in easily creating and managing their own applications.

Yappli's growth strategy is built on three main pillars. First, the company aims to expand market share for its core product "Yappli," particularly supporting brand promotion and consumer loyalty improvement in the retail industry. It is also strengthening "Yappli UNITE," which helps companies communicate their corporate values and improve employee experience.

Second, the company is enhancing "Yappli CRM," a growth product launched in 2021. This no-code customer management system integrates with applications and provides features for managing loyalty points and digital payment systems. The company targets further expansion through "Yappli UNITE" in fiscal year 2025.

Additionally, Yappli is actively exploring new business opportunities. To broaden its solutions for customer challenges, the company is developing new products and services while pursuing M&A to expand its product portfolio and customer base. This strategy aims to enter untapped markets.

Yappli focuses on two key areas: Customer Experience (CX) and Employee Experience (EX). In the CX domain, the company targets improved customer experience in apparel and retail industries. In the EX domain, it supports enhanced employee experience in human resources and manufacturing sectors. Through these efforts, Yappli supports corporate growth and operational efficiency.