(4017) Stock Price

Market cap
¥1.5B
P/E ratio
22.8x
Creema operates Japan's largest handmade marketplace connecting creators and buyers, plus hosts major craft festivals and offers creator support services.

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Business Overview

Creema operates primarily through a creator empowerment business and is composed of three companies, including domestic and overseas subsidiaries. The business operates "Creema," a consumer-to-consumer handmade marketplace where creators and users can buy and sell original works directly online.

Since 2013, Creema has hosted large-scale events including "HandMade In Japan Fes'" — Japan's largest creator festival — and "Creema YAMABIKO FES." These events provide creators with expanded opportunities to showcase their work and give users the chance to experience products in person.

On the Creema marketplace, creators list their works and Creema facilitates payment when users make purchases. Creators can communicate directly with users through message boards, build fan bases, and expand their activities.

For international expansion, Creema released a Chinese-language version of "Creema" and established a subsidiary in Taiwan. This enables Japanese creators to sell their works to users in Taiwan and Hong Kong, supporting cross-border transactions.

Creema launched "InFRAME," a online shop creation service that integrates with "Creema." This allows creators to register products once and automatically sync inventory information across platforms, reducing sales management workload and freeing them to focus on creative work.

Creema provides marketing support to creators, businesses, and local governments using its platform. It offers advertising services and a "work promotion" feature to help creators gain wider recognition for their products.

Creema operates craft events that connect creators and users in physical spaces. Through events such as "HandMade In Japan Fes'" and "Creema YAMABIKO FES," the company provides creator support and promotional activities.

Creema offers new services including "Creema SPRINGS" and "FANTIST." Creema SPRINGS is a crowdfunding service, while FANTIST is a video platform for selling instructional videos. These services address the diverse needs of creators.

Management Policy

Creema pursues a distinctive growth strategy centered on creator empowerment. Building on its flagship handmade marketplace "Creema," the company steadily expands its creator and user base while developing a revenue model that extends into adjacent areas such as advertising, events, and crowdfunding.

The company prioritizes quality improvements in its marketplace service and focuses on strengthening recurring revenue and platform infrastructure. By leveraging accumulated assets and allocating resources to new service offerings, it pursues diversified business growth that captures synergies across its portfolio.

Toward the fiscal year ending February 2026, Creema prioritizes reigniting marketplace service growth through entry into the gift market and expansion of product categories. The company also aims to improve web advertising efficiency and establish new marketing approaches.

Additionally, Creema continues aggressive investment in fast-growing services including "Creema SPRINGS," "FANTIST," and "InFRAME," strengthening their competitive position through organizational expansion and feature development. These efforts provide multifaceted support for creator activities.

Creema leverages M&A to create new growth opportunities and further expand its creator empowerment business. Through this approach, the company builds a sustainable and transformative growth foundation while optimizing resource allocation and remaining flexible in response to market changes.

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