ORO Co., Ltd.【JP:3983】Stock Price

Oro operates two main business segments: Cloud Solutions and Marketing Solutions. In the Cloud Solutions segment, the company develops and sells cloud ERP packages "ZAC" and "Reforma PSA" to support corporate operational efficiency and productivity improvements. These products streamline business processes such as sales, procurement, attendance, and expense management, while supporting management decision-making.

"ZAC" employs parameter-based design and offers functionality adaptable to diverse industries. Client companies can select and adjust parameters to match their specific needs, building systems tailored to their operations. "Reforma PSA" is designed for companies with fewer than 50 employees and can be implemented with standard training alone, enabling small businesses to easily improve operational efficiency.

In the Marketing Solutions segment, the company leverages digital marketing expertise to support corporate marketing efficiency and deliver new digital experiences. Specifically, through area marketing, digital advertising operations, and web design and development, Oro creates new relationships between companies and customers. The company also utilizes subsidiaries in Southeast Asia and China to focus on overseas expansion support and inbound customer acquisition.

Oro's strength lies in its ability to provide solutions that strengthen both the internal and external aspects of enterprises. This positions the company as a critical partner for businesses pursuing digital transformation by comprehensively supporting their digital shift.

Oro pursues a growth strategy centered on "Technology × Creativity," positioning itself as a technology-driven company with global ambitions. Through its Cloud Solutions and Marketing Solutions businesses, Oro supports the development of client companies and enhances corporate value. In particular, the transition of its cloud ERP product "ZAC" to a SaaS-based contract model is expected to strengthen revenue generation over the medium to long term.

Oro aims to achieve sustainable growth and a sustainable society by addressing three key priorities: "Business," "People," and "Environment." On the business front, Oro focuses on solving social challenges. On the people front, it strengthens recruitment, development, and retention while promoting diversity. On the environmental front, it works to reduce greenhouse gas emissions.

In the Cloud Solutions business, Oro targets market expansion both domestically and internationally, with particular focus on preparing for overseas sales launch in 2026. Vietnam is being considered as a potential market entry point, with test marketing planned. In the Marketing Solutions business, Oro is strengthening its sales structure and developing talent to enhance recognition as an execution-focused company.

To respond to technological innovation and globalization, Oro prioritizes securing talent and leveraging cutting-edge technology. The company actively invests in adopting the latest technologies such as AI to maintain and strengthen competitiveness. Through these efforts, Oro seeks to enhance corporate value and achieve sustainable growth.