Jorudan Co.,Ltd.【JP:3710】Stock Price

Jordan's core business is developing and selling "Norikae Annai" (Transit Guide), software that provides route searches and fare calculations for railways and other transportation. The company also operates web and mobile services under the same name, related services, travel planning and sales, internet content provision, and contract software development. The flagship "Norikae Annai" service is offered as consumer apps, paid mobile services, and embedded solutions for corporate clients.

The company's primary customers are individual users and corporate clients. Revenue from individuals comes through paid memberships, in-app purchases, and ad viewing. Corporate revenue sources include product sales, license fees, integration into third-party services, travel and mobile ticket sales, advertising space sales, and contract development.

The company operates its business across five segments: Transit Guide Business, Multimedia Business, Software Business, Hardware Business, and Other. Affiliated companies handle advertising sales, content operations, contract development, hardware sales and maintenance, drone school operations, and equipment leasing, supporting service delivery across each segment.

The company prioritizes return on equity (ROE) as a key management metric for the medium to long term, while setting growth targets centered on securing absolute increases in sales, operating profit, and ordinary profit in the medium term. Specifically, the company aims to recover and expand user numbers centered on its core "Route Search" service, while diversifying revenue streams through paid membership fees, advertising income, and cloud services for corporate clients to enhance enterprise value. As a strategic objective, the company has set establishing itself as the "No. 1 ICT Company in Mobility" and expanding its business domains as a pillar of growth strategy.

The company prioritizes investment in location-based and mobility-related technologies, as well as foundational technologies such as IoT, AI, and cloud computing to differentiate itself. Specific initiatives for individual users include strengthening "point-to-point" search functionality and multimodal route search combining multiple transportation modes, refining billing units according to usage scenarios, optimizing ad delivery using big data, and expanding support for rich media such as video. The company also aims to differentiate from competitors by offering integrated software and hardware solutions, including bus location systems and ticketing/boarding systems with facial recognition technology.

For new market development, the company positions tourism and MaaS (Mobility as a Service) as growth drivers, using the digital ticket "Jordan Mobile Ticket" as a core offering to expand ticket varieties and diversify authentication methods while expanding partnerships with transportation operators to provide actual mobility services. For corporate clients, the company is expanding cloud-based offerings of "Route Search Biz" and increasing adoption in the public sector. For international visitors, the company plans to increase revenue by expanding the route search platform—already supporting 13 languages—and enriching store information. The company also anticipates accelerating growth through international expansion, partnerships with other companies, and M&A activity.

Regarding technological innovation, the company prioritizes accumulating expertise in both software and hardware and developing talent. The company is advancing development of AI-powered travel and commute expense settlement systems and building MaaS platforms, while strengthening information security by obtaining ISO/IEC 27001:2022 and domestic standard JIS Q 27001:2023 certifications and continuing their implementation and employee training. Additionally, the company is standardizing development processes and strengthening maintenance systems to enhance reliability, with a policy of continuously improving service convenience through technological advancement.