YRGLM Inc. (3690) Stock Price

Ilgurm operates its business centered on marketing and e-commerce support. Its core services include marketing DX support centered on the advertising effectiveness measurement tool "Adebis," and commerce support centered on the open platform "EC-CUBE."

The company's primary customers are advertisers, advertising agencies, and marketing and e-commerce personnel at companies conducting online sales. Revenue consists of SaaS-based usage fees and ongoing maintenance and operations income, supplemented by project-based revenue from implementation and customization services.

The business is divided into two main segments: marketing DX support and commerce support. The former provides services including Adebis, campaign management, automated advertising report generation, and video marketing support, while the latter offers website construction, operations, and improvement support using EC-CUBE.

Under its medium-term management vision "VISION2027," the company is transforming from a product-focused model to a "product plus advanced talent business partner" approach, targeting consolidated net sales of 10 billion yen. While maintaining profitability in consolidated operating income, the company plans to build new revenue streams through continued investment in cutting-edge technologies such as generative AI, with emphasis on achieving ROE of 10% or higher. From the fiscal year ending September 2026 onward, business segments will be reorganized into "Commerce AI Business" and "Marketing AI Business," providing a clear roadmap for revenue expansion.

Priority investment areas are AI applications in marketing and commerce domains. The company is focusing on both product development incorporating generative AI and operational support. The core differentiation strategy is a vertically integrated model that combines the ad effectiveness measurement tool "Adebis" with the open EC platform "EC-CUBE," delivering end-to-end support from implementation through operation and improvement. Additionally, the company is accumulating operational expertise through EC operation support provided by subsidiaries, stabilizing revenue through a hybrid structure combining fixed subscription fees with system development and outsourced service income.

For new market development and business expansion, the company plans to deepen relationships with existing customers while accelerating synergies through subsidiary integration and M&A to acquire capabilities. Specifically, the company is exploring consolidation of multiple subsidiaries and acquisition of companies to complement AI implementation capabilities, expanding campaign management and EC operation services across customer touchpoints. Operationally, the company began offering "Adebis Campaign Manager," a new product incorporating generative AI, on a paid basis in May 2025, and is expanding sales and implementation based on customer feedback.

Regarding technological innovation, the company established a dedicated research and development organization in 2020 and continues research in generative AI applications and knowledge extraction. Research outcomes have resulted in patent applications, including "AI-based marketing initiative planning estimation." The company plans to strengthen investment in proprietary AI-driven applications going forward. Additionally, through recruitment and development of advanced talent and collaboration with external partners, the company aims to enhance AI operational capabilities and build competitive advantages in both product improvement and service quality.