【JP:324A】Stock Price

Booking Resort operates reservation platforms specialized in specific travel needs, such as glamping and pet-friendly travel. The company aims to maximize accommodation facility revenues by highlighting their appeal and attracting travelers. In addition to operating reservation websites, the company provides opening support, operational consulting, custom website development for individual facilities, and promotional assistance to help create accommodations where "the stay itself is enjoyable."

The company's primary customers are small-scale accommodation facilities, with users consisting of theme-focused travelers such as glamping enthusiasts and pet owners. Revenue is primarily generated through success-based booking commissions earned when reservations are completed. The company employs a fee structure that aligns the interests of both the company and facilities based on platform performance (as of April 2025, the platform has exceeded 40 million cumulative site visitors and 60,000+ members).

The business operates within a single "customer acquisition business" segment, consisting of two main pillars: "customer acquisition support business" and "directly operated accommodation business." The customer acquisition support business operates platforms such as "Resort Glamping Dot Com" and "Inu Yado," drives traffic through SEO and advertising, and offers contract options ranging from standard customer acquisition to full-service acquisition support. Under full-service support, the company covers website development and promotional costs. The directly operated accommodation business involves managing multiple facilities in-house, creating differentiation by incorporating operational expertise gained from these properties into its support services.

The company aims for sustainable growth through two core pillars—customer acquisition support and direct accommodation operations—under the mission to "modernize the lodging industry." With a performance-based fee structure at its core, the company recognizes that expanding listed rooms and booking volume directly drives revenue growth. Therefore, its primary focus is on expanding platform users and increasing listed room inventory. As of the fiscal year ending April 2025, the company recorded approximately 43.95 million site visitors (cumulative), 2,478 listed rooms, 175,181 total bookings, and an average room rate of approximately ¥76,000. The company aims to improve revenue growth rates and operating profit margins by further expanding these foundations.

Key investment areas include improving booking platform usability and strengthening promotions, as well as advancing facility management support services. Specifically, the company will strengthen its sales team to actively develop new facilities while offering comprehensive customer acquisition support—where the company pre-funds website creation and promotional costs for each property. Additionally, the company plans to introduce facility management fees as a new revenue stream alongside performance-based fees by providing staffing, inquiry response, and reservation management services. The company is also differentiating itself through specialized offerings such as pet-friendly and glamping accommodations.

For new market development, the company is accelerating efforts in inbound tourism and regional resort markets. With inbound demand continuing to recover and foreign visitor nights reaching 173.48 million, the company is building multilingual booking platforms with diverse payment options for international travelers. It is also opening hotel-type facilities targeting inbound guests and will leverage operational expertise gained to support customer acquisition partners. Additionally, the company plans to expand niche-focused services such as "Inuya-do" for the pet market, contributing to regional revitalization by activating idle land and small-scale facilities.

For technological innovation, the company prioritizes improving user interfaces and usability, search engine optimization, expanding membership features, and building data analytics infrastructure. While implementing member-focused initiatives—such as exclusive benefits and enhanced content—to increase loyalty and repeat usage, the company is also building systems to analyze traveler behavior and booking history to increase customer lifetime value. Through these efforts, the company aims to enhance advertising and promotional effectiveness while improving operational efficiency and securing profitability.