WILL,Co.,Ltd.JP:3241Stock Price

Market cap
¥6.6B
P/E ratio
7.4x
Will provides real estate services across Japan including property sales, renovations, and rentals through 23 stores in major regions.

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Business Overview

Will operates primarily across five business segments. In the distribution business, the company operates 23 stores across the Kansai, Chubu, and Tokyo regions, providing real estate brokerage services. Through community-focused sales activities, the company collects customer needs and property information, positioning this as the core business of the group.

In the renovation business, Will and Will Space Design offer renovation services for pre-owned homes and furniture proposals. The company particularly promotes combined proposals of pre-owned property purchases and renovations to distribution business customers. Through the showroom "Juunijuu Furniture," the company proposes furniture that complements residential spaces, aiming to increase customer transaction values.

In the development and sales business, Will and Rinouest handle the sourcing, planning, development, and sales of single-family homes and residential land. Based on marketing information for each region, the company develops and plans proprietary sales brands that reflect customer needs. By leveraging information from distribution stores, the company achieves appropriate pricing for sourcing and early sales.

In the rental business, Will and Rinouest own and operate tenant business sites, commercial facilities, and share houses. The company prioritizes community creation with the aim of revitalizing local communities.

In the real estate transaction-related business, Will, Will Financial Communications, and Will Studio provide services including casualty insurance agency operations, loan administration services, and moving company referrals. This enables the company to provide one-stop services to customers.

Will strengthens collaboration across business segments centered on the distribution business, providing high-value-added services to customers. Through community-focused sales operations, the company identifies customer needs and market trends, expanding business synergies.

Management Policy

Will aims to achieve sustainable growth and a highly profitable business structure by conservatively assessing external environmental risks while pursuing a one-stop integrated strategy to maximize synergies across its operations. The company is particularly strengthening competitiveness in real estate, distribution, renovation, and development sales businesses centered in the Kansai, Chubu, and Tokyo metropolitan areas.

In the distribution business, the company prioritizes the three major metropolitan areas, grasping customer needs and market trends by region while accumulating information across its entire sales territory to strengthen its business foundation. The company also differentiates itself and improves sales productivity by offering proprietary services.

In the renovation business, bundled proposals combining used home purchases with renovation work generate strong synergies. By strengthening coordination with the distribution business and establishing construction management systems, the company aims to become a leading player in the used home and renovation market.

In the development sales business, the company builds a stable revenue base while reducing financial risk and promotes single-family home development tailored to regional demand. The company creates differentiated properties by accurately identifying customer needs.

The company also prioritizes talent acquisition and development, recruiting personnel who share its business and management philosophy while enhancing training programs to improve sales skills and build trust. It is also working to strengthen organizational structure and enhance inter-business coordination.

The company is strengthening its compliance framework, prioritizing corporate ethics and ensuring strict legal compliance. In particular, it stays informed of the latest developments in the Real Estate Brokerage Act and Building Standards Act, fostering a culture of appropriate decision-making.

The company diversifies its funding sources and secures timely and appropriate capital for new development sales projects and distribution store openings. Based on a strong revenue foundation, the company is also working to reduce borrowing costs.