JOYFUL HONDA CO.,LTD.【JP:3191】Stock Price

Joyful Honda Co., Ltd. is a home center chain that primarily operates in the sale of home and lifestyle products and residential remodeling services. The company offers a wide range of products including materials and professional supplies, interior and living goods, garden and farm products, daily necessities, and pet and leisure items. It also provides design, construction, and related services for remodeling projects.

The company serves both general consumers and professional customers such as construction contractors as its primary customer base, with in-store retail sales forming the core of its revenue. The company attracts customers through extensive product selection and competitive pricing, with remodeling and ancillary services complementing overall sales.

The company operates primarily through large-scale and specialty retail stores, concentrated mainly in the Kanto region (Ibaraki, Chiba, Saitama, Tokyo, Tochigi, Gunma, and others). Each store carries multiple product lines including materials and professional supplies, interior and living goods, garden and farm products, remodeling services, daily necessities, and pet and leisure items. Affiliated companies complement the business through sports club operations and home center operations in Hokkaido.

Joyfull Honda is pursuing growth through its medium-term management plan covering the period from June 2026 to June 2028. The company's basic strategy focuses on deepening existing operations, executing new initiatives, investing in intellectual capital, and advancing environmental, social, and governance (ESG) efforts. Specifically, the company aims to open 20 to 30 new store formats cumulatively during the medium-term period, including standalone specialty shops and building materials centers. The company seeks to expand sales through new store openings and reduce costs through concentrated store development, while prioritizing enhanced customer experience to maintain foot traffic at existing stores.

Priority investment areas are store network expansion and strengthened specialization. The company plans to establish specialty formats tailored to regional needs centered on flagship stores and enhance added value through optimal placement of specialized personnel. In its home center and remodeling businesses, the company is building a customer relationship management (CRM) system that shares customer data to promote cross-referrals, and will differentiate itself through rapid response and solution proposals that improve quality of life (QOL). Additionally, the company established an M&A promotion division in 2026 to acquire management resources through mergers and acquisitions for business expansion and new market entry.

For new market development and business expansion, the company plans to leverage its existing strengths centered in the Kanto region while broadening its market reach through diverse formats such as small specialty shops and materials-focused stores. To increase visit frequency, the company is strengthening customer acquisition through an omnichannel strategy that integrates online and physical stores, and driving purchases through data-driven personalized proposals. The company also continues to diversify its revenue portfolio through affiliated companies, including sports club operations and business activities in Hokkaido.

In technological innovation, the company is advancing digitalization to achieve both operational efficiency and expanded customer touchpoints. Key initiatives include seamlessly connecting online and physical channels and strengthening sales to individual customers using collected data. On the human resources front, the company is improving employee engagement, targeting a 50% score on the Great Place to Work (GPTW) international survey by June 2028, and plans to increase the percentage of women in management positions to 7% or higher. On the environmental front, the company is advancing green energy adoption and a medium- to long-term green transformation (GX) plan, aiming to reduce greenhouse gas emissions by 70% compared to 2013 levels by June 2030.