miratap inc. (3187) Stock Price

Miratap is a company that primarily sells housing equipment and building materials online, offering products under a "one-price" policy—the same conditions and prices for both professionals such as architects, general contractors, and builders, as well as individual consumers. To address the limitations of e-commerce, the company operates showrooms in Tokyo, Osaka, Sendai, Nagoya, Kyoto, and Fukuoka, as well as unmanned smart showrooms in Sapporo and Yokohama, where showroom staff provide interior design proposals.

The company's primary customers are building professionals and individual homeowners. Revenue comes from both e-commerce product sales and a significant portion from housing business operations. The company develops custom homes, spec homes, renovations, and design services, generating income from housing-related construction and design work. Note that Best Bright, a group company, had all its shares transferred by the company in September 2025 and is therefore no longer included as a consolidated subsidiary.

The business is divided into two main segments: the housing equipment and building materials e-commerce business, and the housing business. The e-commerce side creates customer touchpoints through one-price sales and showroom support. The housing side supports design-focused home building through services such as "ASOLIE," which provides proprietary design codes to affiliated builders, and "SUVACO," a platform connecting specialists with homeowners. Small overseas subsidiaries are omitted from business reports due to their immaterial significance.

Mira Tap pursues both business expansion and improved profitability as dual priorities over the medium to long term, positioning revenue, operating profit margin, and return on invested capital as key performance indicators. Its primary customers include design firms, general contractors, and builders, as well as individual homeowners. Beyond e-commerce product sales, the company plans to increase revenue from housing services—including new builds, custom homes, renovations, and design services. Through these initiatives, Mira Tap aims to enhance corporate value over the medium to long term.

The company prioritizes investment in original products, including proprietary development and exclusive distribution, which currently account for approximately 80% of sales. It refines design capabilities through a "minimalism" design concept, introduces distinctive domestically-sourced products, and expands product categories. The company also makes concrete investments to maintain and improve price competitiveness, including strengthened production management to reduce waste and building supply chains where multiple vendors can produce the same products to lower procurement costs. On the customer interface side, the company differentiates through a network of showrooms in Tokyo, Osaka, Sendai, Nagoya, Kyoto, and Fukuoka, plus unmanned smart showrooms in Sapporo and Yokohama, supported by staff who provide interior design proposals.

For new market development domestically, the company targets expanded customer acquisition in used housing, remodeling, renovation, and non-residential sectors by leveraging affiliated builder networks like ASOLIE and expert platforms like SUVACO to expand ancillary services including construction. For international expansion, the company prioritizes brand penetration in existing markets, builds sales foundations using local subsidiaries and distributors tailored to each market, and aims to create an inflection point in revenue. Additionally, the company pursues M&A in sectors where synergies are expected across "sharing," "intellectual property," and "talent," seeking to accelerate growth through group consolidation.

On technological innovation, the company improves customer experience and logistics through e-commerce platform UI/UX redesign, new distribution network construction, and unified shipping rates. While raising brand awareness through digital-focused marketing and media strategy, internally the company strengthens management and product planning capabilities by enhancing corporate governance, human capital development, and training programs. Through these efforts, Mira Tap pursues sustainable growth even in highly competitive markets.