HIRAKI CO.,LTD.【JP:3059】Stock Price

Hiraki Corporation operates as the core of its corporate group alongside its consolidated subsidiary, Shanghai Pingmu Fukuke Commercial Co., Ltd. Hiraki engages in mail-order sales, retail store sales, and wholesale distribution of shoes and footwear designed and developed in-house, as well as apparel and daily necessities. Shanghai Pingmu Fukuke Commercial Co., Ltd. is responsible for procuring products sold across Hiraki's business segments.

In Hiraki's mail-order sales business, shoes are sold primarily through catalogs and the internet. This business provides consumers with the convenience of purchasing products from home and offers a diverse product lineup. In particular, the company maintains a rich selection of shoes and provides products that meet customer needs.

The retail store business operates comprehensive discount stores and specialty shoe stores centered on footwear. This allows customers to physically examine and purchase products. Stores carry a diverse range of products beyond shoes, serving a broad customer base.

The wholesale business supplies major retailers and mass-market retailers. This business distributes Hiraki's products widely to the market and ensures stable supply through business-to-business transactions. As a result, Hiraki's products reach many consumers.

Hiraki Corporation maintains a fundamental management policy of pursuing sustainable growth while remaining a company trusted by customers. The company prioritizes providing products that customers truly want, developing merchandise at affordable prices while maintaining quality standards. Through this approach, Hiraki aims to deliver "surprise," "enjoyment," and "satisfaction" to customers, thereby enhancing long-term corporate value.

Under its medium-term management plan "2026 Medium-Term Management Plan (Fiscal Years 2024–2026)," the company seeks to build a revenue model that responds to changing business environments and establish a resilient corporate structure. Emphasizing improved capital efficiency and strengthened financial foundations, Hiraki targets a return on equity (ROE) of 5% or higher and an equity ratio of 47%. The company aims to expand sales and improve profitability through enhanced development of original products.

To address uncertainty in the management environment, Hiraki adopts product strength as its core strategy. Particularly for original products, the company pursues the concept of "from price to value," aiming to deliver value that exceeds price expectations. In mail-order sales operations, Hiraki strengthens SEO measures and increases new customer orders. In retail operations, the company accelerates the opening of specialty shoe stores.

In wholesale operations, Hiraki stabilizes transactions with major partners and develops new business relationships while improving gross profit margins. Through these initiatives, the company promotes ten priority themes to drive sustained performance improvement. Hiraki aims to expand its shoe-related business through enhanced value of original products and strengthened sales capabilities.

The company pursues rigorous low-cost operations and streamlines processes. This enables Hiraki to secure steady profits even in a highly volatile business environment while emphasizing cost reduction focused on cost-effectiveness. Through these strategies, Hiraki seeks to achieve sustainable growth.