(300A) Stock Price

MIC is a "business improvement company" that provides "Retail Promotion 360° Full Service" to eliminate inefficiencies in promotional activities within the retail industry. The company combines planning and consulting, system development, manufacturing and processing of promotional materials, inventory storage and distribution, and field representative dispatch into a unified in-house operation. This allows customers to focus their time and resources on their core business activities.

Key customers include retailers such as convenience stores, restaurant chains, and drugstores; manufacturers in consumer goods, cosmetics, food, and pharmaceuticals; and service providers in telecommunications, IT, and finance. The company operates a single business segment (Retail Promotion 360° Full Service) with multiple revenue streams including consulting fees, cloud service usage fees, manufacturing and fulfillment services, and distribution services.

The business is divided into two main lines: "Manufacturing/Fulfillment," which handles on-site logistics, processing, and distribution, and digital services that streamline operations. Key strategic services include Co.HUB (a fulfillment hub), which consolidates manufacturers' promotional materials and packages and co-delivers them by store location, and PromOS (a cloud platform for unified promotional management with features for inventory confirmation, design editing, order aggregation, and additional store orders). These services are delivered in coordination with consulting, BPO, creative, and field support offerings.

The company aims to drive growth by deepening relationships with existing customers and maximizing transaction value, centered on its "Retail Promotion 360° Full Service" offering. Specifically, it pursues cross-selling by providing end-to-end services—from planning and manufacturing to inventory management, delivery, and on-site support—to customers acquired through its co-delivery service for manufacturers (Co.HUB). This strategy targets increased transaction value per client. Co.HUB adoption has expanded from 119 companies at launch to 341 companies as of March 2025, while PromOS, its key promotional DX cloud platform, grew from 16 accounts in March 2023 to 25 accounts by March 2025, driving revenue expansion through these increases.

The company prioritizes investment in two areas: manufacturing and fulfillment, alongside digital services. It differentiates itself through a vertically integrated "in-house unified system" covering planning, design, printing, distribution processing, co-delivery, and field merchandiser dispatch, creating competitive barriers—notably providing promotional material co-delivery services to approximately 54% of drugstore locations nationwide. Additionally, the company is investing in automated equipment at logistics centers in Hachioji and Akiruno to improve operational efficiency and enhance operating profit margins.

For new market development, the company plans horizontal expansion of Co.HUB across industries and growth through M&A. In the near to medium term, leveraging its drugstore track record, it will expand co-delivery and fulfillment services to other retail-focused sectors including convenience stores, restaurant chains, and home improvement retailers, broadening its revenue base by increasing delivery locations and acquiring new customers. Long-term, it aims to build platforms across fulfillment, system development, and field support, pursuing business expansion through M&A to develop a comprehensive 360° business ecosystem.

Regarding technological innovation, the company prioritizes PromOS as a core metric, strengthening its use of promotional big data by combining digital and on-site information. Leveraging POS data, store attributes, and shelf information, it optimizes campaign design and rationalizes manufacturing, logistics, and installation processes, aiming to become embedded in customers' operations and create barriers to competitor entry. On-site personnel increased from 71 employees in March 2023 to 93 by March 2025, demonstrating the company's commitment to investing in both technology and field operations to enhance competitive strength.