(2999) Stock Price

Home Position is a homebuilder based in Shizuoka that plans and sells single-family detached homes in the Tokai and Kanto regions. The company handles land acquisition, design, and architecture in-house, offering well-designed single-family homes that prioritize quality and livability at affordable prices competitive with local market rates.

The company's primary customers are families considering the purchase of new detached homes, with a focus on design, location, and price. Revenue is primarily derived from property sales, with strong sales in the Tokai region. The company is working to expand sales volume and revenue by strengthening its presence in the Kanto region.

The company operates a single business segment focused on detached home sales, with a total of 10 sales offices across the Tokai and Kanto regions. The company handles land procurement and product planning in-house while outsourcing construction to selected external contractors. The company differentiates itself through distinctive exteriors for each lot and cohesive neighborhood development. Additionally, the company enhances its design capabilities through in-house training sessions and the establishment of a design strategy division, achieving high design quality while controlling costs.

The company aims for significant medium to long-term business expansion. Based in Shizuoka, it develops single-family home sales across the Tokai and Kanto regions, operating through 10 locations: 6 existing branches in Tokyo, Kanagawa, and Saitama in Kanto, and 4 bases in Shizuoka and Aichi in Tokai. The company prioritizes operating profit margin as a key growth indicator and secures funding through measures such as third-party capital increases implemented in August 2025, pursuing simultaneous growth in both sales and profits while strengthening its financial foundation.

The company has identified land acquisition and design capability as priority investment areas. Since project sites are critical to single-family home sales success, it is expanding real estate information sourcing channels by developing new broker relationships and deepening ties with existing brokers. Additionally, it has established a design strategy division and internal training programs to enhance design quality, offering differentiated designs at competitive prices aligned with local market rates to expand its customer base.

Regarding new market development and business expansion, the company positions increased sales volume in the Kanto region as its primary growth engine. Beyond strengthening sales through its 6 existing branches, it is expanding into underdeveloped areas within Shizuoka Prefecture and plans to increase the proportion of land development sales to capture higher-margin projects. It secures necessary project funding through flexible coordination with financial institutions, ensuring execution capability by pursuing improved capital efficiency and reduced financing costs.

The company is actively pursuing technological innovation and operational efficiency. It is improving productivity by integrating its core systems with construction management systems, aiming to reduce labor hours from order to delivery and improve inventory turnover. Simultaneously, it is strengthening on-site and planning capabilities through talent recruitment and development, while implementing digital inventory management and stricter sales protocols to mitigate discount risks and improve profit margins.