ROCK FIELD CO.,LTD.【JP:2910】Stock Price

Rock Field is a company primarily engaged in the manufacturing and sale of prepared foods. The company operates "RF1" as its core brand, focusing on Western-style prepared dishes including salads, fried foods, and cooked meals. It also operates an original brand select shop called "Green Gourmet."

Additionally, Rock Field operates "Itohann," a Japanese prepared food brand that proposes Japanese food culture centered on salads, and "Kobe Croquette," which offers croquettes made with carefully selected ingredients and methods. The company also owns "Fusion," specializing in Asian cuisine, and "Vegeteria," which provides fresh juices and soups.

Rock Field also operates "RFFF" (Rufufu), a frozen food brand, maintaining a diverse product lineup. Furthermore, through its consolidated subsidiary Iwata (Shanghai) Catering Management Co., Ltd., the company manufactures and sells prepared foods in China.

Rock Field is advancing its growth strategy with a focus on a sustainable food future. The company marked its 50th anniversary in 2022 and is proposing healthy and enriched lifestyles based on "Vision 2030." To realize this vision, the company aims to pioneer a sustainable food future.

Under its medium-term management plan (fiscal year ending April 2026 through fiscal year ending April 2028), the company has established two fundamental policies—"Reform Leading to Growth" and "Challenge for the Future"—and three strategic themes. First, it will improve profit margins in existing business formats, pursue the unique qualities of salads centered on its core brand "RF1," and enhance store productivity.

Second, the company will expand into new market areas. It will develop new frozen food categories, expand distribution through e-commerce, and develop new brands targeting younger generations. This will open new customer segments and drive growth.

Third, the company prioritizes promoting the success of its workforce and achieving sustainable growth through individual development. It will implement measures to enhance specialized capabilities and advance the development of professional talent. This will strengthen the company's competitiveness.

Rock Field is strengthening its management foundation to support sustainable growth while adapting to changes in the business environment. The company emphasizes creating new value and coexisting with local communities, and is advancing sustainable procurement activities and contributions to a decarbonized society. Through these efforts, the company aims to enhance corporate value.