YUMEMITSUKETAI Co., Ltd.【JP:2673】Stock Price

Yume Mitsuke-tai Corporation operates three main business segments: mail-order retail, real estate, and care services. These operations are managed by the company and its two subsidiaries, along with one affiliated company.

In the mail-order retail business, Yume Mitsuke-tai conducts catalog mail-order sales primarily targeting middle-aged and older men. The company also engages in the distribution and sale of health foods and consumables, mail-order sales through internet shopping malls, and provides services to other companies leveraging its customer management expertise.

In the real estate business, Yume Mitsuke-tai owns six properties across Tokyo, Osaka, Kanagawa, Chiba, and Yamanashi prefectures. Three of these properties are leased to generate revenue until their sale, establishing a stable revenue base.

The care services business is operated by subsidiary Life Stage Corporation. It provides "Yachiyo Fitness Day Service" in Yachiyo City, Chiba Prefecture, aiming to support users' independent daily living and reduce the care burden on families. Services are tailored to meet the specific needs of each user.

Yumemitsuke-tai Corporation centers its growth strategy on "value-added direct sales." Targeting middle-aged and older men as its primary customer base, the company's mission is to provide the joy of "discovering what you want" through catalogs. Products are developed as want-driven items based on concepts such as "novelty," "dreams," and "fun," with the goal of becoming Japan's leading want-creation company.

The company has set a target return on equity (ROE) of 20% or higher, aiming to improve profitability and capital efficiency. In the medium to long term, the company will strengthen want-driven product development and advance branding to promote customer loyalty. In addition to expanding its middle-aged and older male customer base, the company is also focusing on entering the female market and developing new customer segments.

In the direct sales retail business, the company will expand its customer base centered on middle-aged and older men, including affluent customers, and pursue entry into the female market. It will strengthen call center functions to enhance customer service and sales promotion. Additionally, the company aims to reduce product costs and improve operating profit margins.

In the real estate business, the company seeks to increase rental income from existing properties and will consider selling properties for sale after carefully assessing market conditions. In the care services business, the company is building a stable revenue base by increasing the number of users and improving profitability through operational efficiency.

Although the business environment remains uncertain, Yumemitsuke-tai continues its mission to provide customers with dreams and joy through the provision of highly distinctive products. Through this approach, the company aims for sustained growth.