Shimadaya Corporation (250A) Stock Price

Shimadaya is a food company with noodle manufacturing and sales as its core business. The company plans, manufactures, and sells noodle-based products, including chilled and frozen noodles for household use, and commercial frozen noodles for foodservice and prepared food retailers.

Its primary customers are mass-market retailers such as food supermarkets, while in the commercial segment, wholesalers and major foodservice chains are key accounts. Sales are clearly divided between household and commercial channels, with the company serving as the procurement hub for raw materials, affiliated factories handling production across multiple locations, and some revenue generated through OEM procurement.

The business is divided into household and commercial segments. The household segment offers chilled noodles such as "Ryusui Noodles" and "Kenbi Noodles," long-life noodles, and frozen noodles, while the commercial segment primarily focuses on frozen noodles that accommodate diverse menu needs. In terms of quality, products are manufactured in facilities certified to the international food safety standard FSSC22000. The company strengthens its distribution channels through advertising and direct sales, maintaining a leading market share in both the household chilled noodle and commercial frozen noodle categories.

The company has announced a new three-year medium-term management plan starting from the fiscal year ending March 2025, with the basic policy of "deepening core businesses and pursuing profit growth to transform the revenue structure." The company aims for sustainable growth toward its 100th anniversary in 2031. Management performance will be evaluated based on increases in sales revenue, operating profit, and ordinary profit. Considering the overall noodle market, the home-use chilled market was valued at approximately 233.5 billion yen in 2024, home-use frozen at approximately 200.2 billion yen, and commercial-use frozen at approximately 87.2 billion yen. The company has identified frozen noodle market expansion as a key growth opportunity.

Priority investment areas are improving profitability in the home-use segment and expanding frozen noodle sales. The company is pursuing differentiation through brand strength and quality. Specifically, it will use established strong-performing products—"Ryusui Noodles," "Kenbi Noodles," and "Long Life (LL) Noodles"—as core brands while revising specifications and reducing costs. The company will also expand distribution of chilled products suited to climate change, extend sales periods, and allocate management resources to the Western Japan region to improve capacity utilization and profitability in the chilled division. Additionally, the company will strategically withdraw from unprofitable products to enhance portfolio profitability.

For new market development, the company will expand sales channels and target countries in response to growing frozen noodle demand. In the commercial segment, it will strengthen proposal-based sales to restaurant chains and wholesalers to broaden distribution. To address production and logistics capacity constraints, the company will prioritize restructuring production systems, improving factory operations, and securing production capacity for export expansion. The company plans to establish a stable supply system through specific investments in labor-saving measures, equipment upgrades, and improvements at lower-profitability facilities.

Regarding technological innovation, the company has clearly committed to accelerating development speed by consolidating company-wide ideas. It will pursue hit products through new technologies, develop functional products targeting extended healthy lifespans, and implement environmentally and socially conscious technologies such as reducing plastic use and expanding domestic raw material sourcing. The company will further advance digitalization and labor efficiency through talent development and improvements to wage systems and training programs necessary for DX promotion, while strengthening quality management based on FSSC 22000 certification standards.