ValueCommerce Co., Ltd.【JP:2491】Stock Price

ValueCommerce Co., Ltd. operates three business segments: Marketing Solutions, EC Solutions, and Travel Tech. These businesses provide effective marketing solutions designed to maximize the performance of commerce operators who are our customers.

The Marketing Solutions segment primarily offers performance-based advertising known as "Affiliate." This service works by placing advertisements from commerce operators who sell products and services on websites onto media operator sites, directing consumers to the advertiser's site, and earning rewards based on advertising results. ValueCommerce provides a platform where advertisers and media operators build partnership networks through its proprietary tracking system.

The EC Solutions segment offers "StoreMatch," a pay-per-click advertising service for online mall stores, and "STORE's R∞," a CRM tool. StoreMatch is provided to online mall stores and product manufacturers to increase customer acquisition through advertising display. STORE's R∞ is a CRM tool that displays coupons based on customer attributes and promotes product purchases.

The Travel Tech segment, centered on Dynatech Co., Ltd., provides solutions for accommodation facilities. Key services include "Direct In," a booking system for lodging facilities, and "Dynalution," an accommodation management system. Direct In is a reservation system that improves customer acquisition to accommodation facilities' official websites, while Dynalution is a management system that supports reservation management and front desk accounting.

ValueCommerce Co., Ltd. is pursuing its growth strategy by leveraging information technology to improve the performance of commerce businesses. Against the backdrop of an expanding e-commerce market, the company is focusing on providing effective marketing solutions. In particular, it supports the customer decision-making process by assisting with everything from customer acquisition to retention, thereby driving business growth.

Under its medium-term management plan, the company aims to strengthen its business foundation by strategically allocating limited management resources to growth areas. Specifically, it prioritizes providing valuable information that consumers seek and supporting consumer decision-making. The company develops its business based on a model that maximizes marketing effectiveness for commerce businesses while providing appropriate compensation to media operators.

In its Marketing Solutions business, ValueCommerce improves advertiser performance through performance-based advertising, or "affiliate" marketing. The company is expanding quality media, entering the social commerce space, and exploring new markets. It has also strengthened quality control of ad placement sites to reduce the risk of advertisements appearing on sites with false information.

In its EC Solutions business, the company supports the performance improvement of online mall stores through "StoreMatch" and "STORE's R∞." However, following a strategy change by LINE Yahoo, a major business partner, the company plans to terminate contracts for both services in 2025 and provide migration support to new services.

In its Travel Tech business, the company deploys AI-powered digital transformation (DX) solutions for accommodation facilities. It provides solutions that improve operational efficiency and customer experience, strengthening support for accommodation facilities and travel businesses.

Additionally, ValueCommerce is committed to developing and securing autonomous, self-directed talent. To respond to a changing business environment, the company is fostering a corporate culture that encourages challenge, enhancing its education system, and offering diverse career paths. Through these efforts, the company aims to strategically implement growth investments and increase future revenue and operating profit.