KYODO PUBLIC RELATIONS CO.,LTD. (2436) Stock Price

Kyodo PR operates three main business segments domestically and internationally: PR services, influencer marketing, and AI/big data solutions. These businesses are conducted through the company, four subsidiaries, and two sub-subsidiaries.

In PR services, the company builds positive relationships between corporations and the general public. Specific activities include developing PR strategies, managing publicity, crisis communications, organizing press conferences, and hosting PR events. The company also prioritizes leveraging social media and web media to widely disseminate information.

In influencer marketing, the company uses influencers with significant social media presence to promote corporate products and services. Creators from VAZ, a subsidiary of Kyodo PR, disseminate company information to expand reach and drive sales growth.

In AI and big data solutions, the company collects web data using its proprietary web crawling system, then analyzes and visualizes it. This provides information usable as marketing data to support corporate decision-making. The company also offers solutions that further analyze data using proprietary AI technology and integrate it with clients' internal data.

Kyodo PR is implementing a growth strategy to adapt to changes in the PR industry and address diverse client challenges. Under its management philosophy of "solving client challenges through passion and creativity," the company aims to support long-term client growth. Based on this philosophy, the company has adopted the mid-term vision "New'S design company," positioning itself as an enterprise that creates valuable news.

The company has announced a medium-term management plan covering 2024 to 2026 and is addressing nine priority initiatives. First, it aims to strengthen the quality of PR consulting services and enhance its ability to solve client challenges. Additionally, the company is expanding its influencer marketing business and building a management structure that brings out creators' appeal.

Furthermore, the company is strengthening sales in its AI and big data solutions business while expanding subscription services. It is also focusing on securing and developing talented personnel, establishing a workplace environment that accommodates diverse work styles. The company is strengthening its response to digital transformation (DX) and promoting operational efficiency improvements.

Kyodo PR is expanding its product and service offerings through M&A and business partnerships. The company is also working to strengthen its corporate governance framework and information security systems. Through enhanced compliance and risk management systems, the company aims to achieve sustainable growth and increased corporate value.