Fujiya Co.,Ltd (2211) Stock Price

Fujiya operates confectionery and food manufacturing and sales as its core business, alongside a parent company, 8 subsidiaries, and 2 affiliated companies. Its primary operations include manufacturing and selling Western-style confectionery products and operating cafes and restaurants, along with related business activities.

Fujiya's business is divided into three main segments. First, the Western confectionery segment manufactures and sells cakes, bakery products, desserts, and ice cream, and also operates cafes and restaurants. This segment includes brands such as Dalloyau Japan and Thirty-One Ice Cream.

Second, the confectionery segment manufactures and sells chocolate, candy, biscuits, beverages, and dairy products. This segment includes Japan Food Materials, Fujiya Dairy, Fujiya (Hangzhou) Food Co., Ltd., and Fujiya Vietnam.

Third, other operations include mail-order sales and licensing of character merchandise, real estate rental and management, administrative outsourcing services, and other outsourcing operations. This segment includes Fujiya System Center, Fujiya Techno Service, and Fujiya Insurance Service.

Fujiya is pursuing growth amid a challenging economic environment by strengthening both its Western confectionery and confectionery manufacturing businesses. In the Western confectionery business, the company is improving efficiency through labor-saving production lines and expanded production capacity, while promoting store renovations and new openings. Additionally, Fujiya is enriching its product lineup with seasonal offerings to provide customers with greater choice.

In the confectionery manufacturing business, Fujiya is addressing rising raw material costs through product price reviews and new equipment investments. The company is also expanding into new markets, including entry into the natural water market and supporting disaster recovery initiatives. In overseas markets, Fujiya is expanding production in China and Vietnam to secure sales growth.

Fujiya is committed to rigorous food safety and hygiene management, with targets of zero workplace accidents and zero foreign object contamination claims. The company is strengthening collaboration with its parent company Yamazaki Baking to leverage the group's combined capabilities, aiming to enhance sustainable corporate value and strengthen the Fujiya brand. Through these efforts, Fujiya seeks to advance its business development and improve financial performance.