Faber Company Inc.【JP:220A】Stock Price

Faber Company provides AI-driven digital marketing automation tools alongside complementary human resources, training, and consulting services to support companies in achieving their goals, driving business growth, and building in-house capabilities. The company analyzes large volumes of marketing data and delivers improvement recommendations, thereby enhancing marketing productivity for its clients.

The company's primary customers are enterprises engaged in digital marketing across various industries, including multi-location retailers and food service operators. Revenue is generated through multiple business models including automation tool usage fees, consulting services, and personnel provision through outsourcing arrangements. For reporting purposes, these are consolidated under a single segment called the "Mieruka Business."

The company's main product lineup includes Mieruka SEO, which supports web traffic maximization; Mieruka Heatmap, which visualizes visitor behavior to improve conversions; Local Mieruka, which supports regional customer acquisition through centralized store information management; Mieruka Connect, which introduces experienced digital marketers to enterprises; and specialized solution services addressing complex challenges. By combining these offerings, the company provides one-stop support tailored to each client's specific needs.

The company's growth strategy aims for sustainable expansion by capturing growth in the digital marketing market while improving monthly gross profit per customer, with the ultimate goal of achieving "marketing from the margins." Specifically, the company manages customer unit price increases through cross-selling to its base of 1,668 paying existing customers (as of September 2025) as a key performance indicator. The digital marketing market is projected to expand from approximately 419 billion yen in 2025 to approximately 615.8 billion yen in 2028, and the company aims to capture this growth.

The company allocates resources to priority investment areas: developing automation tools centered on AI and cultivating specialized talent and networks. Through its product lineup—including flagship offerings such as Mieruka SEO, Mieruka Heatmap, Local Mieruka, and Mieruka Connect—the company differentiates itself by providing one-stop proposals combining tools with talent, education, and consulting services. Additionally, the company builds competitive advantage through accumulated expertise in internal communications (Mieruka Marketing Journal, Mieruka Channel, etc.) and trade show operations, generating leads and creating customer success cases (159 published cases).

For new market development and business expansion, the company will enter adjacent areas and expand its service lineup to address the diversification of consumer touchpoints. Specific initiatives include establishing organized sales structures for large and mid-sized enterprises to increase customer unit prices, using disciplined partnerships and M&A to complement capabilities and domains, and expanding talent provision through services like Mieruka Connect to address IT talent shortages (projected at up to 790,000 people by 2030). Through these efforts, the company aims to blur the boundaries between sellers and buyers in its business expansion.

Regarding technological innovation, the company is accelerating development to embed generative AI and natural language processing into its products to enhance customer marketing productivity. Building on ongoing industry-academia collaborative research with the University of Tsukuba since August 2014, the company is advancing AI utilization across its Mieruka product suite, having already deployed generative AI features in Mieruka SEO. In parallel, the company is investing in system stability and information security (ISO/IEC 27001:2022 certified), along with medium- to long-term capital expenditure and talent development, to strengthen its technology foundation and reliability while supporting customer in-house capability building.