BOURBON CORPORATION (2208) Stock Price

Bourbon operates through two main business segments: food products and other businesses. In the food products segment, the company manufactures and sells confectionery, beverages, food products, and frozen desserts. Halo Dream (Changxing) Food Co., Ltd., a consolidated subsidiary of Bourbon, manufactures and sells confectionery for domestic Chinese markets as well as for Japan and overseas markets.

Halo Dream (Shanghai) Trading Co., Ltd. handles sales of confectionery, beverages, and food products in China, as well as sales of imported products. Rayman Co., Ltd. is responsible for the manufacture and sale of chocolate and Western-style confectionery. Additionally, Echigo Beer Co., Ltd. manufactures and sells distinctive local craft beers.

Markin Co., Ltd., an equity method affiliate, manufactures and sells baumkuchen, cupcakes, donuts, and other products. In April 2024, BCCA Co., Ltd. absorbed and merged Markin Co., Ltd., and changed its company name to Markin Co., Ltd. Bier Style to One Co., Ltd., a non-consolidated subsidiary, engages in the sale of alcoholic beverages.

Bourbon Foods USA Corporation conducts market research and imports and sells confectionery in the United States. In the other businesses segment, Rayman Planning Co., Ltd., a non-consolidated subsidiary, operates as an insurance agency, while Bourbon Institute for Regenerative Medical Science conducts research and development and sales of culture medium "Xyltech™" for regenerative medicine research.

Bourbon aims for sustainable growth and enhanced corporate value by providing innovative products and services, growing together with diverse stakeholders including consumers and business partners. The company particularly promotes social contribution activities centered on health and wellness through support for culture, arts, and sports.

To improve profitability and productivity, the company emphasizes investment efficiency in its management approach, treating consolidated ROE and ROIC as key performance indicators. Through this focus, it aims to enhance shareholder value and achieve stable growth while advancing operational efficiency and strengthened management across all departments.

Bourbon responds to changing market conditions domestically and internationally by prioritizing quality assurance and establishing stable raw material procurement and product supply systems. The company advances new product development across diverse categories including biscuits and chocolate, while focusing on developing functional foods for lifestyle disease prevention.

Bourbon strengthens its new product development capabilities to expand market share in biscuits and chocolate. It promotes development of new products aligned with changing lifestyles and health-conscious functional foods, aiming to create new brands and categories.

In strengthening its sales operations, the company creates new demand through proposal-based sales activities and reinforces relationships with customers. By expanding product assortments in vending machine and e-commerce businesses, it aims to improve profitability and create new added value.

For global expansion, Bourbon pursues sales growth in Chinese and U.S. markets while building sales networks in rapidly growing regions such as Southeast Asia. This strategy enhances the company's presence in international markets and supports sustainable growth.

In strengthening its operational foundation, the company advances safe and reliable product supply systems and sustainable raw material procurement. It also builds production systems utilizing AI and IoT, promotes digital transformation to create added value, and works to reduce environmental impact.