Cookpad Inc. (2193) Stock Price

Cookpad operates a business centered on making cooking enjoyable every day, with recipe posting and search services at its core. The main service, "Cookpad," allows users to post recipes and other users to search for and use them. Through the "Tsukurepo" feature, users can also recommend dishes they've made to other users.

Cookpad's premium service offers enhanced features including ranking searches for popular recipes, daily meal suggestions, and theme-based recipe recommendations. This enables users to enjoy their daily cooking more fully.

Cookpad also operates "Cookpad Mart," an online marketplace for fresh produce. This service provides an app where users can easily purchase fresh ingredients and specialty items sourced directly from markets. Products are delivered in dedicated refrigerated delivery boxes on specified delivery dates.

Additionally, Cookpad offers "moment," a service using AI camera technology. The service analyzes users' cooking through AI and provides advice on improving cooking techniques. This helps users enhance their cooking skills.

Through these services, Cookpad provides diverse support for enjoying cooking. As a single business segment, it aims to meet various cooking-related needs.

Cookpad pursues its growth strategy centered on a recipe search and posting service deployed globally, guided by its corporate mission to "make cooking something to look forward to every day." The company operates diverse businesses including Cookpad, available in 67 countries and 26 languages, Cookpad Mart, a fresh food e-commerce service, and moment, a personal cooking coaching service.

The company aims to create businesses that will become the standard of the future and makes aggressive investments toward this goal. While the company does not set specific management targets, it prioritizes remaining flexible in response to changing business conditions and continuing to grow. It is particularly focused on accelerating the Cookpad Mart and moment businesses.

Cookpad prioritizes revenue expansion and seeks to increase premium service membership through new value offerings. The company also aims to create new businesses that will become the standard of the future and establish new revenue pillars. Through these efforts, it seeks to achieve sustainable growth.

The company also recognizes talent acquisition and development as critical priorities. It is working to build an environment where talented people who share its mission can grow, establishing a foundation to support sustainable growth. This effort aims to strengthen the company's competitive advantage.

Technology investment is also part of Cookpad's growth strategy. The company continues to invest in technology to maintain and enhance service stability and security, and to improve user experience. Through these investments, it aims to increase business value and continue providing attractive services to users.