CHUCO CO.,LTD. (2139) Stock Price

Chuko operates a single business segment called "Media Advertising Business," which centers on publishing and operating the free magazine "Happy Media(R)" and provides advertising agency services and sales promotion planning. The Chuko Group consists of 4 consolidated subsidiaries and 1 affiliated company.

Chuko's proprietary media includes print publications such as "Chiiki Mittchaku Living Information Magazine(R)," "Sumomone," "Mamakokotto(R)," and "Start!" The company also provides digital media including a coupon app called "Furimo" accessible via smartphone and job listing information called "Machi JOB."

The regional free magazines deliver up-to-date news and locally-focused advertising information, with expansion planned nationwide. The company places particular emphasis on hand-to-hand distribution, page layouts that are safe for all age groups to read, and featuring local topics.

As a comprehensive advertising company, Chuko develops advertising strategies and sales promotion plans. In addition to its own media, the company utilizes diverse media channels including newspapers, magazines, and internet advertising to provide solutions addressing regional needs.

Chuko is committed to contributing to local communities as a core principle, prioritizing sustainable growth and stable revenue generation. Through its advertising business, the company aims to revitalize regional economies and enhance corporate value. Chuko pursues a community-focused advertising strategy and seeks to meet the expectations of all stakeholders, including local residents, customers, shareholders, and employees.

Chuko's growth strategy centers on expanding the distribution area of regional free magazines and promoting "hybrid advertising" that incorporates the benefits of digital advertising. By leveraging the strengths of print media while adapting to digital transformation, the company enhances advertising value. This positions Chuko as an indispensable advertising medium for regional advertisers and local governments.

Chuko has adopted the next-phase slogan "Data Driven Innovation" and is advancing advertising production using data and AI. With productivity improvement as a management priority, the company encourages each employee to adopt an entrepreneurial mindset. Through this approach, Chuko continuously promotes regional economic revitalization and addresses local challenges while increasing added value.

Chuko is expanding its regional free magazines nationwide while advancing digital transformation. As the company requires increased sales personnel, it prioritizes operational efficiency improvements and promotes "hybrid advertising" that combines the strengths of print and digital media. This enables Chuko to provide optimized advertising proposals to clients and stimulate regional economic growth.

Chuko is also focused on cost reduction through reviewing printing expenses and internalizing distribution operations. The company places emphasis on securing and developing talented personnel, actively conducting new graduate and mid-career recruitment. Through employee training and improved evaluation systems, Chuko aims to strengthen organizational capabilities and enhance business contributions.

Guided by its commitment to community contribution, Chuko pursues CSV (Creating Shared Value) activities. Leveraging the characteristics of regional free magazines, the company addresses social and local challenges. Through activities that only a company with nationwide operations like Chuko can undertake, it contributes to local communities.