(195A) Stock Price

MUSCAT GROUP operates primarily as a community data platform business, built on its proprietary data cloud "CCXcloud." The company's core services include consumer-facing brand operations and enterprise-focused community marketing and analytics tools.

The company's main customers are individual consumers and corporate clients. Revenue comes from two sources: sales of its own brands and service contracts with corporate clients. Stable revenue streams include ongoing operational support based on SNS data, ad distribution, and tool usage fees.

In the brand production segment, MUSCAT GROUP operates multiple community brands including "MiiS," with both online sales and offline expansion through wholesale distribution and dental clinic production. In the marketing solutions segment, the company provides the "CCXcloud" suite—including SNS analytics tool "CCXsocial" and customer acquisition tool "Adsta byCCXcloud" for small and medium-sized businesses—along with execution support services such as SNS management, influencer PR, and digital advertising.

The company's mission is to "create spaces where everyone can take a step forward as their authentic selves." It pursues a growth strategy built on a community data platform. Starting from the fiscal year ending March 2026, the company will operate as a "Brand Produce Company," pursuing a "niche-top strategy" that targets niche demand in mature markets through both developing proprietary brands and acquiring brands via M&A. For the fiscal year ending March 2026, the company projects consolidated revenue of 3,887 million yen, adjusted EBITDA of 332 million yen, and adjusted net income of 189 million yen. Performance management emphasizes metrics excluding M&A-related costs and goodwill amortization.

The company's competitive advantage lies in its proprietary data platform "CCXcloud" and the large-scale community data it generates. Cumulative SNS followers reach 1,544,380,186, SNS reactions total 12,732,442,259, and linked accounts number 21,549. Using this data, the company provides high-value-added services including product planning, ad distribution, SNS management outsourcing, and influencer engagement. By combining continuous data collection and analysis capabilities with community management expertise, the company aims to deliver results for clients that competitors cannot easily replicate.

Business expansion pillars include direct sales, wholesale, and retail expansion of proprietary brands, alongside strategic brand portfolio growth through M&A. The company already acquired Matsumura Shoten and MOVE during the fiscal year ending March 2025, and will continue selecting and acquiring companies and businesses capable of leading niche markets. The company is building multi-channel sales systems across diverse industries and strengthening financial institution networks to establish flexible funding capabilities, enabling simultaneous continuous brand acquisition and growth investment.

Technology innovation efforts focus on strengthening the data platform and AI utilization. Through proprietary tools such as CCXsocial and Adsta by CCXcloud, the company is advancing data pipelines to shorten product planning and ad operation PDCA cycles. It is also investing in generative AI for marketing strategy development and operational efficiency. Additionally, the company is building internal systems to respond quickly to new SNS platform features and policy changes, while prioritizing talent development and knowledge sharing to enhance competitiveness across both technology and organizational dimensions.