Rakuten General Insurance Co., Ltd. (E03835) Stock Price

Rakuten General Insurance is a domestic insurance company with general insurance as its core business. As a member of the Rakuten Group, the company provides insurance products leveraging digital technology. Its primary business is underwriting general insurance, offering a diverse range of insurance products to both individuals and corporations.

The company's main customers are individual consumers and corporations, with insurance premiums as its primary revenue source. By utilizing the Rakuten Group's platform, the company has established an efficient sales structure for insurance products targeting users of services such as Rakuten Marketplace and Rakuten Card. Additionally, by specializing in online sales, the company achieves cost-efficient operations compared to traditional face-to-face sales.

The company's business consists of two segments: general insurance business and general insurance-related business. The general insurance business is handled by the company itself, while the general insurance-related business is operated by its subsidiary, Mirai no Hoken Inc., which conducts general insurance agency operations. This business structure enables the company to provide integrated services from insurance underwriting to sales.

Rakuten General Insurance places customer satisfaction and emotional engagement at the core of its management strategy, aiming to build a strong financial foundation through expanded underwriting profits and sound asset management. The company has set a clear numerical target of "1% industry market share" by fiscal year 2019 under its three-year medium-term management plan, and is working to achieve this goal by establishing systems to deliver the No. 1 products and No. 1 services that customers prefer.

In priority investment areas, the company focuses on expanding sales of differentiated flagship products while deploying a unique sales strategy that maximizes the Rakuten Group's digital platform. Leveraging its strength in efficiently reaching users of services such as Rakuten Marketplace and Rakuten Card, the company pursues improved cost efficiency and differentiation through online-focused business operations that distinguish it from traditional face-to-face sales.

To expand its business, the company is advancing reforms in sales and administrative operations, prioritizing improved profitability through operational efficiency. Through a two-segment structure comprising the company's own general insurance business and its subsidiary Mirai Insurance's insurance-related operations, the company delivers integrated services from underwriting to sales and seeks to expand customer touchpoints.

In technological innovation, the company is advancing the provision of insurance products utilizing digital technology and strengthening its claims service system to enhance customer satisfaction. As a general insurance subsidiary of Nomura Holdings, the company operates under the motto "FACE TO FACE," promoting digitalization while prioritizing emotional connections with customers, and aims to strengthen its corporate governance structure and enhance corporate value.