CYBELE Co.,Ltd. (E00392) Stock Price

**Sibelle Business Overview**

Sibelle is a Western-style confectionery and bread manufacturer based in Yamagata Prefecture. The company's core business is the manufacturing and sales of baked goods, primarily rusks. In addition to producing Western-style fresh confectionery, rusks, baked goods, and bread, Sibelle also operates restaurants and cafes.

The company's revenue structure is divided into two main segments by sales channel. The mail-order business sells rusks and baked goods to consumers throughout Japan via telephone and the internet, and also operates wholesale and department store event sales. The retail store business operates multiple locations in the Yamagata and Sendai regions, providing face-to-face sales of Western-style confectionery and bread, as well as restaurant operations.

Looking at the business segments in detail, the mail-order business pursues nationwide expansion with rusks as its core product, while also handling other baked goods and Western-style fresh confectionery. The retail store business, meanwhile, pursues a community-focused approach, offering a wide product lineup ranging from bread to Western-style fresh confectionery, and providing food and beverage services at restaurants to comprehensively meet the needs of local customers.

Sibyl is pursuing a comprehensive growth strategy based on two core pillars—"strengthening product competitiveness" and "strengthening sales capabilities"—in response to three consecutive years of operating losses. The company is continuously developing new products leveraging the abundant agricultural resources of Yamagata and Miyagi prefectures, aiming to expand revenue and achieve profitability through the creation of differentiated products that capitalize on regional characteristics. Facing structural challenges including population decline and the decline of gift-giving culture, the company has made business turnaround an urgent priority.

As key investment areas, the company is focusing on new product development and expansion of sales channels. It is actively pursuing product development that reflects Yamagata's distinctive character as a "fruit kingdom," emphasizing seasonal flavors and regional uniqueness. On the sales front, the company is strengthening planned new product launches aligned with seasonal campaigns and continuous information dissemination through various promotional tools. Additionally, while closing unprofitable stores, the company is establishing a lean store operation structure and working to enhance customer service quality. In wholesale and OEM business expansion through its external sales division, the company is identifying new trading partners to serve a broader customer base. For mail-order sales, the company is launching new rusk products in conjunction with five annual catalog releases, strengthening the coordination between product strategy and sales promotion. For store sales, the company is clarifying sales floor concepts for each season and planning frequent promotional events to drive revenue growth.

The company is also investing in technological innovation for production efficiency, reducing manufacturing costs through process and cost reviews. By expanding OEM business, it aims to improve equipment utilization rates and stabilization, thereby enhancing profitability. As a food manufacturer, the company is pursuing safety and quality assurance as a matter of course, while strengthening hygiene management and adapting to new labeling regulations. Through these comprehensive measures, the company aims to achieve business recovery and build a sustainable growth foundation.