SEKIDO CO.,LTD【JP:9878】Stock Price

Sekido operates primarily in fashion, beauty, rental, and other business segments. In its fashion business, Sekido operates 28 directly managed stores concentrated in the Kanto, Tokai, and Tohoku regions, selling jewelry and accessories. The company also provides branded fashion products to customers nationwide through its internet shopping site.

Sekido's fashion business includes the specialty store "GINZA LoveLove" and "&choa!", a variety shop featuring Korean cosmetics and miscellaneous goods. These stores are located across various prefectures including Tokyo and Kanagawa. The company also sells similar products through its internet shopping site.

In its beauty business, Sekido serves as the exclusive Japanese distributor for a Korean cosmetics brand, conducting wholesale operations to domestic retailers and operating an official e-commerce site. Through these activities, the company promotes the expansion of Korean cosmetics in Japan.

In its rental segment, Sekido leases stores and parking lot properties it owns to other companies. This generates stable revenue.

In other business operations, Sekido provides facility construction services for air conditioning and lighting equipment for corporate clients, as well as renovation services for individual customers through its external sales division. This allows the company to meet diverse customer needs.

Sekido prioritizes customer communication as a growth strategy, aiming to increase repeat customers by providing products and services tailored to customer needs. In July 2022, the company revised its medium-term management plan and is expanding its new fashion store format "&choa!" while implementing an AI customer analysis system.

In the beauty business, Sekido is strengthening its position as the exclusive distributor of Korean cosmetic brands in Japan and expanding market share through PR activities. The company is also advancing in-house development of its e-commerce division to enable faster operations. These efforts enhance Sekido's competitive position and aim to increase corporate value.

Amid growing uncertainty in the business environment, Sekido has prioritized strengthening its fashion and beauty businesses to achieve stable revenue growth. In particular, the fashion business is intensifying sales promotion at "GINZA LoveLove" stores and expanding popup deployments at "&choa!" locations.

The mail-order division has introduced "Buyee Connect" to launch cross-border e-commerce. The company is also considering influencer strategies and social gifting features to expand its global sales channels and drive revenue and profit growth.

In the beauty business, Sekido is strengthening its Japan market presence through exclusive distributor agreements with popular Korean brands. The company is also developing original private-label cosmetics with plans to expand into both domestic and international markets, aiming to improve customer satisfaction and profitability.

Sekido has set a target operating profit margin of 4.0% on sales. However, in the fiscal year ended March 2023, the company fell below 1% due to global inflation and yen depreciation. By the fiscal year ending March 2026, Sekido aims to recover performance through the introduction of new Korean cosmetic brands and achieve its target.