Ureru Net Advertising Group Co.,Ltd.【JP:9235】Stock Price

Ureru Net Koukoku-sha Group Inc. is a corporate group that provides digital marketing services primarily for D2C (direct-to-consumer e-commerce) businesses. Its core offerings include "Ureru D2C Tsukool," a cloud-based service that manages landing pages, application forms, and follow-up emails in one platform, along with advertising operations, creative production, and dedicated consulting services utilizing this platform. The company also operates its own D2C business, cross-border e-commerce support services, and communication equipment rental.

The company's primary customers are D2C businesses in the health food and cosmetics sectors. Revenue comes from cloud service monthly subscriptions, production and consulting fees, and performance-based advertising commissions. For example, "Ureru D2C Tsukool" is priced at approximately ¥149,800 per month, landing page creation costs roughly ¥980,000 or more per product, and dedicated consulting is ¥500,000 per month.

The company operates three main business segments. Its digital marketing support division offers cloud services, advertising placement and optimization support, cross-border e-commerce support, and M&A advisory services. The D2C business segment sells the company's own cosmetics and health food brands. The global information and communications division provides communication equipment rental, including Wi-Fi services for domestic and international corporate clients.

The company operates under the mission of "guiding all partner companies to 100% success using our strongest sales methodology®" and aims to expand its business in the direct marketing sector. Its growth strategy prioritizes medium to long-term improvements in revenue, gross profit, and operating profit, while building a stable revenue foundation through multiple streams including cloud services, advertising management, creative production, and dedicated consulting. Market conditions are favorable, with Japan's internet advertising market at approximately 3.65 trillion yen, the consumer e-commerce market at approximately 26.12 trillion yen, and the physical goods sector alone at approximately 13.99 trillion yen. The company seeks to expand performance by increasing customer numbers and retention rates in this growing market. Specifically, it pursues dual growth through higher unit prices via paid services—including its proprietary cloud platform "Ureru D2C Tsukool" (approximately 149,800 yen monthly), landing page production (approximately 980,000 yen or more per product), and dedicated consulting (approximately 500,000 yen monthly)—and expansion of its customer base.

As a priority investment area, the company concentrates resources on integrated delivery of its proprietary cloud platform and advertising and creative production to differentiate itself. Its strength lies in one-stop provision of landing pages, application forms, and follow-up emails to drive results, which it enhances through "Ureru D2C Tsukool" and dedicated consulting. Specific investment initiatives include acquiring new clients through broad sales activities, improving service satisfaction through product enhancement, and increasing retention rates through talent development and recruitment. The company also strengthens information security and internal management systems through regular internal audits and external director engagement to enhance governance, while ensuring stable operations through system investments such as server upgrades and load balancing.

The company actively pursues diversification through M&A and new business development to explore new markets and expand operations. By operating multiple businesses—including in-house D2C operations, cross-border e-commerce support, and corporate telecommunications equipment rental—it diversifies revenue sources and aims to provide one-stop solutions for direct marketing challenges including overseas markets. To maximize group synergies, it increases personnel exchanges across group companies and delivers flexible integrated proposals to client needs, simultaneously pursuing deepening relationships with existing customers and acquiring new ones.

The company also prioritizes technological innovation, aiming to enhance cloud platform functionality and establish improvement cycles through data utilization. Specifically, it implements rapid iterative improvements to landing pages and application forms, conducts comparative testing of multiple approaches, and pursues operational improvements through quantitative analysis of advertising effectiveness. It also strengthens safety through information security training, internal policy development, and regular internal audits. Through these efforts, the company aims to ensure both system stability and customer outcomes, maximizing revenue by improving advertising effectiveness and increasing continued platform usage.