(9218) Stock Price

Mental Health Technologies operates four business segments.

1. **Mental Health Solutions Business**

This segment provides occupational health services delivered by occupational physicians and health nurses, along with a cloud-based service called "ELPIS" that supports workers' physical and mental health management. As an "Occupational Physician Cloud" service, it aims to streamline occupational health operations at companies and improve the quality of employee health management.

2. **Medical Work Shift Business**

The Medical Work Shift business provides staffing services to healthcare institutions. It supports task shifting to reduce the workload of doctors and nurses, thereby improving operational efficiency in medical settings. The company has particular strength in nursing assistant staffing services and plays a key role in addressing personnel shortages at healthcare facilities.

3. **Medical Career Support Business**

This segment primarily provides recruitment support services by placing physicians at healthcare institutions. Through referrals of both full-time and part-time physicians, it supports healthcare facilities in securing talent. Avenir handles this business segment and operates a paid job placement service under the Employment Security Act.

4. **Digital Marketing Business**

The Digital Marketing business provides services for medical conferences and web marketing support. Specifically, it offers system maintenance and operation for medical conference e-books, website development, and digital marketing support. Through these services, it supports the digital strategies of medical conferences and general companies.

Through these four business segments, Mental Health Technologies provides multifaceted services in healthcare and health management, addressing the needs of companies and medical institutions.

Mental Health Technologies aims to "create the standard for well-being" by addressing mental health issues and protecting the physical and mental health of working people. The company tackles workplace mental health challenges by leveraging cloud services to build mental healthcare systems tailored to each enterprise.

The company's growth strategy focuses on expanding its mental health solutions business. It aims to strengthen service delivery to enterprise clients and increase their proportion of total revenue. The company also prioritizes improving customer lifetime value and building a stable revenue base through long-term contracts.

To improve profitability in the mental health solutions business, the company is promoting the adoption of "ELPIS," which partially replaces occupational health services. By increasing the proportion of cloud-based services and avoiding price competition, the company aims to improve segment profitability. To reduce contract cancellation rates, the company is expanding diverse service offerings to client companies and strengthening customer success functions.

Mental Health Technologies leverages synergies across business divisions to strengthen mental health-related service offerings. The company utilizes its physician database and expertise accumulated in the digital marketing business to develop prospective customers for its mental health solutions and medical career support businesses. This approach reduces marketing costs and improves customer acquisition efficiency.

In the Medical Work Shift business, the company strengthens its ability to propose operational improvements to healthcare institutions and promotes business improvement initiatives. It aims to expand market share in large acute-care hospitals and is expanding into the Kanto and Kansai regions. The company also strengthens both the quantity and quality of dispatch staff to address healthcare worker shortages.

The company prioritizes strengthening its revenue base and enhancing awareness activities related to mental health. It has reorganized its digital marketing division into a Business Incubation division to advance marketing support activities and new business development. The company is also exploring business partnerships and acquisitions to expand its business scope.