HousefreedomCo.,Ltd.【JP:8996】Stock Price

House Freedom primarily operates a real estate brokerage business, which is the company's core operation. It runs 9 stores centered in Osaka and Fukuoka prefectures. Through City Home Co., Ltd. and Aidem Home Co., Ltd., the company also handles detached houses, condominiums, and new and used properties in Aichi Prefecture. The company is characterized by a community-focused sales approach, collecting and providing real estate information within approximately 2.5 kilometers of each store location.

In the new detached house subdivision business, the company focuses on small to medium-sized projects targeting first-time homebuyers. Based on information gathered through community-focused sales activities, the company acquires quality subdivision land and implements strict construction management through separate outsourcing to contractors and on-site supervisors. This approach enables the company to provide high-value-added new subdivision homes. Additionally, Refosta Co., Ltd. handles the purchase and resale of used properties, while City Home Co., Ltd. handles land subdivision sales.

In the construction contracting business, the company undertakes custom homes, standardized homes (brand name: Galen Casa), and renovation projects. This business works in coordination with the real estate brokerage and new detached house subdivision businesses to meet diverse customer needs. Refosta Co., Ltd. and Aidem Home Co., Ltd. also operate renovation and custom home contracting services.

In the casualty insurance agency business, House Freedom, City Home Co., Ltd., and Aidem Home Co., Ltd. serve as agents for fire insurance, earthquake insurance, and other insurance products. These insurance services are derived from the group's real estate-related operations.

In the real estate rental business, House Freedom and City Home Co., Ltd. acquire, develop, lease, and sell residential apartments and office buildings primarily in the Kansai and Tokai regions. Through these operations, the company addresses diverse needs in regional real estate markets.

House Freedom pursues an innovative management approach in the housing and real estate industry while strengthening its community-focused sales operations. The company aims to become "the housing company chosen most by customers for satisfaction," operating 25 locations across the Kansai, Kyushu, Chubu, and Okinawa regions. Through this network, the company seeks to provide customers with secure living environments throughout their lifetimes.

The company's growth strategy focuses on maximizing synergies through enhanced collaboration across five business divisions: real estate brokerage, new residential lot sales, construction contracting, casualty insurance agency, and real estate rental. By leveraging community-focused sales strategies to increase market share in each region and converting regional customers into lifetime customers, the company aims to build a sustainable long-term revenue model.

In real estate brokerage, the company is expanding the distribution of affordable new homes and quality used properties while strengthening its capture of renovation demand. It is also promoting expansion into new areas to grow its business scale. In new residential lot sales, the company provides affordable, high-quality homes and offers custom-designed properties that respond to diverse housing needs.

House Freedom uses the operating profit margin on sales as a key performance indicator to drive profitability improvements across each business. The company is particularly focused on expanding commission revenue from real estate brokerage and improving profitability in new residential lot sales to maximize group-wide profits. This approach aims to strengthen the management foundation and enhance corporate value.

The company pursues medium to long-term growth while adapting to fluctuations in domestic and international economic conditions. In particular, it is advancing business expansion in the Kansai, Kyushu, Chubu, and Okinawa regions and actively acquiring land in areas with significant growth potential. Through these efforts, the company aims to expand new residential lot sales and achieve stable revenue growth.