Goodpatch Inc.【JP:7351】Stock Price

**Goodpatch Business Overview**

Goodpatch operates under the vision of "advancing the world through design that moves hearts." The company provides design support services to corporations. The "design" services offered go beyond aesthetic appeal—they involve in-depth problem analysis and user-centered experience design to deliver comprehensive solutions. The company operates two main business divisions: the Design Partner business and the Design Platform business.

The Design Partner business, which serves as the primary revenue driver, supports corporate design projects primarily through quasi-outsourcing contracts. Goodpatch designers work as integrated members of client project teams, providing end-to-end support from strategy development through implementation. Revenue is generated through three main streams: monthly design support services, success-based fees from designer placement services, and monthly subscription fees for proprietary tools.

The business is organized into three segments: the "Experience Design" segment, which handles UI/UX design for apps and websites; the "Brand Experience" segment, which manages corporate branding and organizational design; and the "Business Design" segment, which supports business strategy and model development. Additionally, the Design Platform business operates "ReDesigner," a designer-focused recruitment service, and "Strap," an online whiteboard tool, with the goal of building infrastructure for the entire design industry.

Goodpatch is pursuing a growth strategy leveraging its distinctive design capabilities in the rapidly expanding digital transformation market. The company targets Japan's domestic DX market, which is projected to reach approximately 9.27 trillion yen by fiscal 2030, and aims to establish itself as an industry leader by strengthening case studies under the theme of "Design × AI" as AI technology enters a new phase. The company prioritizes expanding average monthly customer value and increasing the number of implementing clients as key revenue metrics, pursuing sustained sales growth through long-term customer relationships.

The core of the company's differentiation strategy lies in providing comprehensive solutions centered on UI/UX design. Unlike traditional design firms, it derives optimal user experiences by analyzing clients' business strategies and has expanded operations across four domains: "Design × Business Strategy," "Design × Organization," "Design × CX Technology," and "Design × Brand." The company also gains competitive advantage through SNS-focused PR activities leveraging accumulated UI/UX case studies, achieving efficient branding while controlling advertising costs.

For new market development, the company emphasizes value chain expansion through M&A. Building on its current UI/UX strengths, it is considering integrations with development firms and customer service operations companies that align well with design to enable end-to-end service delivery from strategy through development to growth in DX. Additionally, through its design platform business, the company is building infrastructure for the entire design industry via designer recruitment support service "ReDesigner" and online whiteboard tool "Strap."

In technological innovation, the company focuses on integrating AI technology with design expertise. It reflects collaboration methodologies developed through design support projects into "Strap," implementing continuous feature improvements and security enhancements. The company is also actively investing in securing and developing design talent through systematic design training programs and expanded recruitment channels to meet rapidly growing demand for design professionals. Parallel efforts in promoting diversity, equity, and inclusion and implementing health management initiatives support long-term employee engagement, building a sustainable growth foundation.