JP:7114Stock Price

Market cap
¥4B
P/E ratio
22x
Foodison operates a fresh produce distribution platform connecting food producers with restaurants and consumers through B2B ordering, specialty fish shops, and recruitment services.

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Business Overview

Foodison operates a fresh produce distribution platform business under the mission of "making food more enjoyable for the world." The business consists of three services: B2B commerce, B2C commerce, and HR services. Through these services, Foodison provides new distribution mechanisms in the food industry, aiming for greater efficiency and productivity improvements.

In the B2B commerce service, Foodison sells food products sourced from producers and wholesalers to restaurants through a website called "Uopochi" (Fish Pochi). Users can access the website after 3:30 PM daily and order the quantities they need from over 8,000 product types. Ordered products are delivered to stores within one to three days, depending on the region.

Foodison holds a wholesale license at Tokyo's Ota Market and possesses buying rights at Toyosu Market. This enables efficient product procurement and allows sourcing directly from nationwide production areas without going through markets. Procured products are processed and packaged at Ota Market and the Ota Fulfillment Center, with services available across all 46 prefectures nationwide.

In the B2C commerce service, Foodison operates "sakana bacca," a specialty fresh fish shop. The company runs nine stores in the greater Tokyo area, selling fish species and seafood products sourced directly from producers that are unavailable at typical supermarkets. Foodison leverages its unique distribution channels to meet diverse consumer demands.

The HR service operates "Food Talent Bank," which provides personnel recruitment services for food businesses. Foodison refers full-time job candidates to restaurants and supermarkets, helping address labor shortages. By utilizing the restaurant network developed through its B2B commerce service, Foodison achieves optimal matching between employers and candidates.

Management Policy

Foodison is building a fresh food distribution platform with the mission to "make food more enjoyable for the world." The company is advancing digital transformation (DX) in the food industry and contributing to society by providing new distribution mechanisms through internet services.

Foodison prioritizes e-commerce expansion in the food-related market and strengthens its competitive position in this growing sector. Leveraging its advantages as an e-commerce operator, the company pursues further growth against the backdrop of regulatory relaxation and increasing digitalization needs.

Foodison's growth strategy consists of two pillars: core growth strategy and platform strategy. The core growth strategy aims to expand three services: B2B commerce services, B2C commerce services, and HR services.

Specifically, the company improves service quality through expanding product offerings, strengthening CRM, and investing in IT and logistics infrastructure. It also drives growth by opening new sakana bacca locations and expanding talent recruitment through its Food Talent Bank.

The platform strategy expands the platform's scope through attractive product development and synergies across services. The company also aims to expand services for business partners and contribute to solving social challenges.

Foodison prioritizes recruiting talented personnel, strengthening organizational structure, reinforcing corporate governance, and building a sound financial foundation to achieve sustainable growth. The company emphasizes improving revenue and operating profit while driving growth in active user numbers and ARPU for its B2B commerce services.