(6562) Stock Price

Geniee operates four main business segments: an advertising platform business, a digital PR business, a marketing SaaS business, and an overseas business. Through these operations, Geniee supports the maximization of advertising revenue and the efficiency of marketing activities.

In the advertising platform business, Geniee provides "GENIEE SSP" and "GENIEE DSP." GENIEE SSP is an advertising revenue maximization platform for internet media that delivers optimal ads based on user attributes and browsing history. GENIEE DSP is an ad buying platform for advertisers that enables effective ad delivery to target users.

The digital PR business is centered on Socialwire Inc. and offers press release distribution services "@Press" and "NEWSCAST," as well as product PR services through SNS influencers called "Find Model." Additionally, Geniee operates "@Clipping," which reviews and reports on media articles, and "RISK EYES," which supports risk assessment of business partners.

In the marketing SaaS business, Geniee provides B2B SaaS products to support corporate marketing activities. These include the CRM/SFA system "GENIEE SFA/CRM," the chat customer service tool "GENIEE CHAT," the site search tool "GENIEE SEARCH," and the ad performance measurement tool "GENIEE ANALYTICS."

In the overseas business, Geniee provides services centered on "GENIEE SSP" and "GENIEE DSP" to internet media and local companies worldwide. In 2023, Geniee made Zelto, Inc. a wholly owned subsidiary, strengthening its global operational structure. Through this integration of the advertising platform business and overseas business, Geniee aims for further growth.

Geniee pursues sustainable growth and long-term corporate value enhancement through its distinctive growth strategy. In its core advertising platform business, the company maximizes advertising revenue by leveraging "GENIEE SSP" and "GENIEE DSP." Additionally, Geniee supports marketing efficiency through its B2B SaaS product offerings.

Under its medium-term management plan "First Magic 2025 Towards 2030 Vision," Geniee aims to establish the foundation for realizing "a world where everyone succeeds in marketing" by 2030. The company is particularly focused on strengthening its adtech business and establishing competitive advantages through customer value creation and technological innovation.

Geniee actively pursues business expansion both domestically and internationally through M&A and new business development. Notably, the company has strengthened its digital PR business by making Socialwire a subsidiary, and is expanding sales partnerships in the marketing SaaS sector. These efforts position Geniee to address diverse marketing challenges for its clients.

Furthermore, Geniee seeks to expand market share overseas, with operations centered in Southeast Asia and North America. Through the full acquisition of Zelto, Inc., the company has reinforced its global operational structure and is pursuing new market opportunities. These initiatives position Geniee to establish itself as a global technology company.