【JP:6543】Stock Price

Nisshoku Co., Ltd. operates primarily in the advertising and promotion business. The company group consists of three companies: Nisshoku Co., Ltd., Nisshoku Printing Co., Ltd., and Asty Co., Ltd. Nisshoku provides unique advertising solutions to address client companies' business challenges and plans and designs communication strategies utilizing various media including television, radio, newspapers, magazines, and the internet.

In the broadcasting and telecommunications industry, Nisshoku provides sales promotion services to cable television stations and major telecommunications carriers nationwide to acquire new subscribers and promote viewership. The company also maintains high barriers to entry by planning and producing a monthly publication called "Channel Guide" for cable television stations.

In the housing and lifestyle industry, Nisshoku provides sales promotion services to major home builders, designing nationwide campaigns and planning advertising promotions, as well as producing catalogs and direct mail materials. Additionally, Asty Co., Ltd. develops advertising promotions focused on luxury condominiums in urban areas.

In the medical and healthcare sector, Nisshoku conducts disease prevention awareness initiatives and plans and operates academic conferences and seminars for pharmaceutical companies. The company also manages in-house training sessions for pharmaceutical companies. For other industries, Nisshoku implements digital marketing initiatives to develop new customers.

Nisshoku Printing Co., Ltd. provides commercial printing services for catalogs, pamphlets, and flyers, primarily in the Kansai region. The company also sells paper fans under the product name "Eco Paper Uchiwa" as sales promotion tools, receiving orders and manufacturing from diverse industries nationwide.

Nisshoku Inc. has established a distinctive growth strategy aimed at creating new value in the advertising industry. The company operates unique businesses and services that do not rely on conventional media, based on a "community-first" approach. Through this model, the company supports customers in developing new markets while contributing to the happiness and revitalization of society and local communities.

In its medium-term management plan, Nisshoku positions business growth and creation alongside M&A and investment as the pillars of its growth strategy. The company is particularly strengthening marketing support that is independent of advertising and media, while prioritizing customer relationships to develop new markets. Human capital enhancement and ESG management initiatives are also positioned as key strategic priorities.

Nisshoku has established a distinctive market position by recognizing shifts in advertising effectiveness and market changes driven by population decline. The company builds unique problem-solving models for each target market and provides marketing support based on "community" rather than media. This approach aims to contribute to the growth of brands and businesses.

Nisshoku has prioritized digital transformation and established a Digital Strategy Division. The company is promoting the use of digital technology and pursuing business expansion in the digital sector through M&A and investment. Additionally, the company is securing and developing talented personnel while strengthening its organizational structure to achieve further growth.

Nisshoku is optimizing management resources and building a service delivery system to meet diverse customer needs. Through management accounting, the company analyzes operational performance across departments and implements PDCA cycles to optimize resource allocation. This approach aims to achieve sustainable growth.