Atrae, Inc.【JP:6194】Stock Price

Atrae is a People Tech company that aims to expand human potential through technology. Its main services are Green, a job board that generates revenue when a hire is successful, and Wevox, which visualizes organizational engagement. The company also operates new businesses including Yenta, a business matching platform.

The company's primary customers are enterprises handling recruitment and organizational management, with particularly high adoption in the IT and Web industries—approximately 80% of Green's user companies operate in these sectors. Revenue comes from Green's success-based fees when hires are completed, initial system usage fees, and recurring subscription revenue from organizational services like Wevox.

Green accumulates and analyzes behavioral data from job seekers and hiring companies to recommend optimal job listings and candidates. As of September 2025, it has approximately 56,168 active users and approximately 29,957 job listings. Wevox quantifies engagement through proprietary surveys and has been adopted by over 4,100 companies. Yenta leverages machine learning to create business connections, aiming to generate new value in professional networking.

The company is positioning growth in "Green" and "Wevox" as the centerpiece of its growth strategy, while monetizing multiple new business initiatives. Specifically, it aims to expand market share by leveraging the strengths of its job transition platform "Green"—which has approximately 56,168 active users, around 29,957 listed job openings, and serves companies where roughly 80% operate in IT and Web sectors—while growing recurring revenue from its organizational service "Wevox," which has been adopted by over 4,100 companies. The company tracks revenue and revenue per employee as key performance indicators, with the goal of gradually reducing dependence on Green.

The company has identified digitalization of recruitment and organizational improvement services as priority investment areas. Specifically, it is promoting online matching and low-cost success-based fee models on "Green" to replace traditional staffing intermediaries, while strengthening "Wevox" to quantify organizational retention and engagement, thereby differentiating itself from competitors. On the marketing front, beyond existing web initiatives, the company plans to gradually introduce video and mass media advertising based on cost-effectiveness to expand brand awareness beyond the industry.

The company is also implementing clear strategies for overseas and new market expansion. It is considering service offerings in Western, European, and Asian markets, and is advancing organizational operations with an international focus, including the adoption of English for internal communications. Following local market research, the company is exploring the establishment of local subsidiaries and partnerships with leading firms. It is capitalizing on high job vacancy rates in IT and telecommunications (approximately 7x industry-wide, approximately 11x for engineering roles) while targeting penetration into non-IT industries to improve the efficiency of acquiring job seekers and employer clients.

In technological innovation, the company prioritizes data utilization and improved analytical accuracy. It is advancing efforts to increase recommendation precision and resume screening pass rates by accumulating recruitment and job transition behavioral data, and creating new business opportunities through machine learning-based business matching (Yenta). Additionally, given the sensitive nature of handling vast personal information, the company is strengthening information management systems and implementing security operations compliant with ISO/IEC 27001.