【JP:6186】Stock Price

Ichikura operates two main business segments: the Japanese traditional clothing business and the wedding business.

In the Japanese traditional clothing business, the company sells and rents kimono and furisode (formal kimono for young women), provides pre-ceremony photo shoots for Coming of Age Day celebrations, offers dressing and hair/makeup services on the day of the ceremony, and operates kimono wearing instruction classes. The company provides kimono-related products through directly operated stores, franchise partners, and exclusive dealers, and also operates photo studio services. Additionally, the online sales site "Ichitoshi Mall" sells kimono and kimono accessories.

In the wedding business, the company operates wedding venues that provide ceremony and reception planning and management services, as well as rental of party dresses and wedding dresses. The venues located in Saitama, Aichi, and Yamanashi prefectures offer authentic facilities incorporating European furnishings and artwork, providing comprehensive production services tailored to customer needs. The company also operates a wedding venue in Shanghai, China, offering services adapted to local culture.

Ichikura is pursuing a growth strategy centered on its Japanese clothing (kimono) business and wedding business. In the kimono business, the company is enhancing brand strength by opening stores in high-traffic locations such as shopping malls, and is focusing on repair services to acquire repeat customers. Additionally, the company is strengthening partnerships with photography studios and beauty salons to drive new customer acquisition.

Ichikura is implementing an O2O (online-to-offline) strategy to strengthen customer acquisition by linking online and offline channels. The company is also expanding kimono wearing classes to promote the enjoyment of wearing kimono and expand its customer base of kimono enthusiasts. By strengthening its SPA model, Ichikura is differentiating itself from competitors by responding quickly to consumer preferences.

In the wedding business, Ichikura is maintaining and strengthening its production system, with specialized staff from each department working as teams to produce weddings for individual couples. The company is also expanding into the Chinese market, providing services tailored to local culture and aiming to establish its wedding business in the region.

Ichikura is enhancing its advertising strategy to increase brand awareness and boost new customer acquisition. The company is strengthening its competitiveness by offering trend-aligned plans and expanding its regional market share. Through these strategies, Ichikura aims to maximize corporate value.