EYEZ,INC. (5242) Stock Price

Eyes pursues the management philosophy of "pursuing everyone's inspiration and happiness" and operates platform businesses primarily in the advertising industry. Its main services are "Media Radar" and "Tramy," which function as platforms for the advertising industry. Eyes' business is organized as a single segment: platform business.

"Media Radar" is a B2B platform for advertising and marketing that connects sellers and buyers of advertising services. It aggregates advertising and marketing information to help advertisers and advertising agencies find information more easily. Members register for free, and their registration information is provided as leads to publishers, who use this data for sales activities.

"Tramy" is a word-of-mouth marketing platform targeting general female members who use social media. Members review products and services they have experienced on social media, and clients can use this information for advertising. Primary clients are companies in skincare and daily goods, and the platform also provides influencer services.

Other services include internet advertising agency sales, "Cloud Radar," "Global Radar," and similar offerings. These follow a horizontal expansion model based on Media Radar, with lead generation and performance-based compensation as their foundation. The company also operates information media properties including "Weekly," "Mama Press," and "Tra Maga."

"Cosme Bee" is a review site where users can search and compare cosmetics, with primary users aged from late 20s to early 40s women. "Talema" is a matching platform connecting YouTubers and companies to support video-based advertising. "Media Radar Career" is a recruitment site specializing in marketing talent, offering performance-based compensation services.

Eyes aims to become "a catalyst for transforming society" and operates platform-based services aligned with growing markets. Leveraging the expansion of internet advertising in the advertising industry, the company drives market transformation through services such as Media Radar and Tramy.

The advertising industry is undergoing significant change due to the proliferation of internet advertising. Eyes positions itself at the center of this transformation, using Media Radar and Tramy to secure competitive advantages and expand market share. The company is particularly focused on differentiating Tramy in anticipation of growth in the influencer marketing market.

Eyes is also investing in B2B online lead generation. Media Radar, specialized in lead acquisition for the advertising industry, is expanding its revenue scale against the backdrop of digital marketing market growth. Through this, the company is developing the lead generation market in the advertising and marketing sectors.

As part of its growth strategy, Eyes is strengthening its services and building organizational capabilities through talent recruitment and development. The company is also expanding its business by developing new marketing methods tailored to client needs and extending existing business expertise to other industries.

Eyes prioritizes revenue growth rate and gross profit margin, aiming to expand sales of Media Radar and Tramy. The company also emphasizes growth in new marketing methods and services, and is advancing the operation of multiple matching platform services.

As priority initiatives, Eyes seeks to strengthen the original development of Media Radar and Tramy to enhance competitiveness. The company is also advancing intellectual property protection, organizational restructuring, and information management systems. Through these efforts, Eyes aims to achieve sustainable growth and increase corporate value.