【JP:5137】Stock Price

SmartDrive collects and analyzes mobility data such as vehicle location and driving behavior to help companies improve operational efficiency and safety management in their transportation operations. The company operates "SmartDrive Fleet," a cloud-based vehicle management service for corporate clients, providing vehicle visibility, fleet operations management, and regulatory compliance support.

Primary customers include fleet operators—companies that use company vehicles and delivery vehicles for business—as well as asset owners and partner companies such as automakers, leasing companies, and insurance companies. Revenue is primarily generated through cloud-based subscription fees, with additional income from data analysis services, optional features, and revenue sharing through partner co-delivery arrangements, ensuring stable recurring revenue.

The business consists of three pillars: domestic fleet operations, OEM and joint venture support for partners, and international mobility digital transformation expansion in Southeast Asia and beyond. The product lineup includes core services combining in-vehicle devices with cloud infrastructure, optional services such as detailed reporting and data analytics, and entry-level features accessible via smartphone. The company is creating added value through new service development and risk assessment model development for insurance partners, leveraging accumulated data as its foundation.

The company aims for sustainable growth and enhanced corporate value, using revenue and the number of contracted companies as key performance indicators. SmartDrive Fleet, its flagship corporate cloud-based vehicle management service, had over 2,100 contracted companies as of September 2025. The company plans to expand this further to grow stable subscription revenue. Based on market potential, the company estimates a total addressable market of approximately 600 billion yen if deployed across approximately 20 million domestic commercial and corporate vehicles. The company is positioning growth around securing recurring revenue through increased contracted companies.

To acquire customers and differentiate itself, the company emphasizes sales strategies tailored to customer size and partnerships. For small and mid-sized customers, it is investing in marketing to automate the process from lead generation through nurturing to deal closure, accelerating sales velocity. For large customers, it aims for cross-selling by gradually expanding application scope through customized proposals and proof-of-concept (POC) initiatives tailored to specific industries. The company is also strengthening relationships with OEM partners such as automakers, leasing companies, and insurance companies to build competitive advantages through OEM-channel deployments and co-provided solutions.

For international expansion and business growth, the company is pursuing proposal-based sales tailored to local needs, primarily in Southeast Asia, particularly Malaysia. Given strong local demand for safe driving initiatives and employee benefits, the company is advancing deployments through account-based customized proposals and POCs, expanding its network through co-marketing with partners. Domestically, the company continues to enhance features for commercial vehicles—including visibility, fuel efficiency, utilization rate improvements, and safety management—while also prioritizing early commercialization of new businesses leveraging existing operational expertise.

On the technology front, the company prioritizes data utilization and analytics capabilities, with heavy investment in research and development including open data platform development and risk assessment AI for telematics insurance. To strengthen development capacity, the company is advancing recruitment and development of talented engineers and improving customer support quality. It is differentiating through user interface improvements and feature additions to enhance customer satisfaction. Through these efforts, the company aims to expand value-added services based on data and achieve early revenue generation.